Online shops undercutting their own "brick and mortar" shops
I recently found that my favourite shoe shop are having 30% off their reduced items with free delivery - exclusive online and outlet shop only.
So I went to the city store and found a pair of red shoes that I like with 30% off original price ($99 reduced to $69). When I asked if there is any further discount on the reduced items, they told me that to get the extra 30% off reduced item I have to buy them online or from the DFO outlets. In the end I bought it online cos it's a lot cheaper ($48 + free delivery).
I understand that these days, companies have to be competitive and set up a good online store to survive, but they are undercutting their own shops! The online price is way cheaper than the ones in the actual shops for the SAME pair of shoes..
Do you think it's right for stores to undercut their own shop chain? (I think Harvey Norman tried to do that with their game sale).
Personally, I don't think it's right to undercut your own shop. I don't want the shop chain to start closing down cos they can't compete with their own online store. :(