Value of Trade-in Changing over a Few Days? Samsung EPP Store

So my colleague and I are ordering the same phone (S24U) one week apart.
He is doing a tradein of a S21U and I am doing a trade in of a S22U.
Last week he got $405 for his S21U. When I put in that same phone this week I only get $320.
I am getting $415 for my S22U so a bit sad that I am only getting $10 more for my phone which is one year newer than his.
My question is what has caused this $85 difference in trade-in value for the S22U?
Is it just coincidental that Samsung adjusted their valuation this week or are they adjusting the values based on the promotion going at the time?

All up I am paying $1254 for a 512GB S24U. Which I OK I guess. (EPP price, $250 trade in bonus, $415 S22U trade-in)

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