The Shrinking Cadbury Cherry Ripe Chocolate Bar?

GOCAT9 on 07/05/2024 - 10:24

Am I the only one to notice, but has anybody else that our beloved Cherry Ripe chocolate bars are rapidly shrinking while the price is increasing!

Before about a year ago, the smaller versions were 52g. Then about 6-12 months ago, they shrunk to 48g. When I went to the supermarket this week I noticed that they are now only 44g. They are almost the size of a lolly now.

I have not checked, but suspect that this is happening to other Cadbury chocolate bars in stealth.

Has anybody else noticed this disturbing 1st world problem?

Food & Grocery Cadbury Chocolate Confectionery

Comments

  • Muzeeb on 07/05/2024 - 10:25
    +11

    Shrinkflation is real.

  • AustriaBargain on 07/05/2024 - 10:32
    +2

    People are fat enough. I wish candy makers would focus on quality. And freshness, make them in smaller batches so the odds of your Cherry Ripes being soft and fresh are higher. Unless you prefer stale candy.

    • Jimothy Wongingtons on 07/05/2024 - 10:39
      +1

      some kind of.. artisanal cherry ripe i guess?

      on the topic of high quality sweets:
      i love new farm roasted marshmellows but its $13.50 for 120g and pretty much only stocked at specialist re-sellers. Never seen them on sale.
      i also rate their rocky road but its $15 for 200g.

      Gets expensive quick. Practically as expensive as good biltong/jerky.

    • Sammy2000 on 07/05/2024 - 10:49
      +1

      Yes, premium original bars. Keep this shrunken cheaper ingredient ones for the desperate.

  • Jimothy Wongingtons on 07/05/2024 - 10:35
    +2

    actually on may 1 there was this article

    https://www.news.com.au/lifestyle/food/consumers-unleash-the…

    Consumers have unleashed their fury over “shrinkflation nonsense” after a favourite Australian chocolate bar faced the chopping block.

    Shoppers were quick to notice Cadbury’s Cherry Ripe chocolate bar has gone from 52g to 44g, with people expressing their disappointment on social media.

    Its been happening for years, i remember some outrage few years back when they were starting to shrink the family size blocks. Now this. Makes sense I guess.
    Not going to affect their sales. Those kind of bars are more typically impulse buy @ the checkouts type fodder I would say for most.

    I used to get two pepsi max bottles, 1 cherry ripe, 1 mars bar from the servo to get me through smoko on the regular. Prob will still continue now and then.

    • GOCAT9 on 07/05/2024 - 12:32
      +1

      Touché, nice find! Nice to know I am not alone.

      That’s total b******t about companies saying is due to Australian health standards. Then why can you buy 2kg sugar in one packet. Shouldn’t packet size be reduced to say 10g for a better health outcome!!

  • holdenmg on 07/05/2024 - 10:59

    The next step is to remove the Cherries. If nobody notices, the Chocolate will go after that.
    Used to be MacRobertson's Cherry Ripe, but now you pay double and get half

    • Jimothy Wongingtons on 07/05/2024 - 11:04

      great, here i go down a wikipedia/history rabbithole now looking up history of old chocolate. fascinating stuff.

      • Nugs on 07/05/2024 - 16:36
        +1

        mmmm scorched almond bites…..
        .

  • Dollar General on 07/05/2024 - 11:03
    +1

    Soon we will be given Cherry Unripe

  • John Kimble on 07/05/2024 - 12:14

    Yep, fun size Mars bars used to be a "normal" rectangle, now they are almost a square!

  • coffeeinmyveins on 07/05/2024 - 12:30
    +2

    You're only just noticing?

    Go and look at a "share bag" of chips or lollies. They are ridiculous.

  • Cluster on 07/05/2024 - 13:12
    +2

    Shrinkflation has been around for decades. A standard chocolate bar used to be 250g. Then 225, then 200, now it's 180g and I'm sure 150g is around the corner. More varieties are appearing with cheap candy fillers (sugar is much cheaper than cocoa).

    Cocoa price is rising faster than inflation so you'd better get used to it.

    • Sammy2000 on 07/05/2024 - 13:53

      Doesn't it cost money to build different machines to make a different size and having to pay designers to shrink the label to fit on a smaller packet?

  • Gdsamp on 07/05/2024 - 13:45
    -3

    Albo's Australia

    • mapax on 07/05/2024 - 17:00
      +1

      Lol. It’s been a while since I’ve seen you post an Albo…

      • Gdsamp on 07/05/2024 - 17:01
        +1

        was fighting inflation thru April… at least I made the list for March

        • mapax on 07/05/2024 - 18:07
          +1

          Nice work

  • Clear on 07/05/2024 - 15:13
    +1

    As we continue to abolish slavery the cocoa prices rise, the chocolate bars get pumped with more sugar and they reduce in size for a higher price.

  • lachhelix on 07/05/2024 - 23:29

    If I was in charge I'd be shrinking it down to 0g

    NoMoreCherryRipe

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