Mixed Alcohol Pack - 14 Bottles for $75.00 Delivered @ WineMarket [Group eBay Deal]

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• 

  OhPee on 09/10/2015 - 10:44

  Had a look at the first couple of retail prices and compared them:
  - Henkell Trocken NV - 1 bottle, RRP $19.95 per bottle Dan Murphy Online $10.95
  - Grandial Blanc de Blancs NV - 1 bottle, RRP $20 per bottle Wine Market $7.92 (carton Buy)

  Didn't have time to compare the rest but based on this i will head to my local!

  • 

    qwerty on 09/10/2015 - 10:55

    +1

    yeah but you are getting them at $5.36 a bottle and dont have to pay delivery

    • 

      OhPee on 09/10/2015 - 19:22

      I am showing that the RRP is not real world relevant.

      Scott

  • 

    bargaino on 09/10/2015 - 11:37

    The rest are mostly home-brand, with utterly meaningless RRP.

    • 

      elektron on 09/10/2015 - 11:39

      The wine equivalent of the home-brand is clean-skin, which these are not.

      For example, a case of the Mcwilliam's JJ Mcwilliam Shiraz 2014 at CellarMasters works out to $10.50. Yes, the RRP is meaningless but I would still say this is a deal.

      • 

        bargaino on 09/10/2015 - 11:54

        Cellarmasters is the same company. Both part of Woolworths.

        While McWilliams is a real winery (unlike anything not shown in the front row of that mixed dozen),
        that particular wine seems to be only sold by woolworths online (not even in their Dan's shops) so the RRP is whatever they want it to be.
        If you see a "wine club" selling it, that is Cellarmasters (ie woolies) too.

        Cleanskins are so last decade. Its all about contract manufacturing and outsourcing now.

      • 

        elektron on 09/10/2015 - 12:22

        @manic:
        Contract manufacturing / outsourcing is the essense of what the home-brands are and have always been.

        However, it's interesting that while home-brand product lines are gaining substantial footprint over the recent years, clean-skins have gone in the opposite direction.

      • 

        bargaino on 09/10/2015 - 12:34

        @elektron:
        Could that be partly because the liquor retailers are more and more owned by the same retail duopoly that does the contract brands? Vertical integration.

      • 

        elektron on 09/10/2015 - 13:20

        @manic:
        I'm thinking they're using two very different strategies to achieve the same goal of taking the market share of the very brands they are selling but using to very different stragegies for food and wine to achieve that.

        This is probably because people trust the two major home-brands but are weary of unknown clean-skin labels.

        Perhaps they could try putting a Woolworth's Gold label on a $20 bottle of Shiraz?