This post contains affiliate links. OzBargain might earn commissions when you click through and make purchases. Please see this page for more information.
1) Principles of Practical Psychology: A Brief Review of Philosophy, Psychology, and Neuroscience for Self-Inquiry and Self-Regulation
US: https://www.amazon.com/dp/B01CUXGBNO
AU: https://www.amazon.com.au/dp/B01CUXGBNO
by Erik Lenderman, 300 pages, published Mar 10, 2016
Amazon's Description:
This is designed to provide the reader with a brief review of philosophy, psychology, and neuroscience for self-inquiry and self-regulation. This work ranges from Socrates to Plato, Aristotle, Plotinus, the Medieval Ages of Europe, the Renaissance, Machiavelli, Locke, Rousseau, Descartes, Hume, Kant, Hegel, Popper, and Whitehead.
This will also review the origin of the field of 20th century psychology, which includes Freud, Jung, Reich, Assagioli, Pavlov, Skinner, Rogers, Maslow, Gardner, Piaget, Wilber, and others.
The practical applications will include a review of neuroscience and the modern technologies used for mapping and adjusting activity within the central nervous system. Both endogenous and exogenous methods for self-inquiry and self-regulation will be reviewed in order to shape thought, physiology, attention, and behavior.
This book is designed for readers who are interested in an introduction to the field of philosophy, psychology, neuroscience, and the practical applications of these fields of inquiry.
2) Ask. The counterintuitive online formula to discover exactly what your customers want to buy…create a mass of raving fans…and take any business to the next level
US: https://www.amazon.com/dp/B00UD7AX66
AU: https://www.amazon.com.au/dp/B00UD7AX66
by Ryan Levesque, 218 pages, published Apr 21, 2015
Amazon's Description:
THE “MIND-READING” SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS
Do you know how to find out what people really want to buy?
(Not what you think they want, not what they say they want, but what they really want?)
The secret is asking the right questions - and the right questions are not what you might expect.
Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.
You'll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.
In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.
You'll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you'll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.
Whether you're an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Ask will utterly transform how you think about consumer behavior and selling online.
For example, you'll learn:
How to increase your income by 36% by asking potential customers this slightly unusual 4 word question.
Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects)
And much, much more…
Discover for yourself why leading marketers all use and recommend the Ask formula.
eBooks are free at time of posting. Please check price before buying.
Thank you OP:)