So my 10 year old LG broke the other day, I have been looking for a replacement and this seemed suitable. Although i wasn't too keen on the price of $1095.
Welp today i checked back on it for reasons and found JB and Good guys have dropped the price by $200. The last time this TV was at this price was back in December.
There may be other price reductions. Possibly due to new models coming out soon.
Came to be a decent bargain with my Telstra deal $200 gift card.
Edit: Also likely due to the competition (Samsung) being around the $895 mark already. Personally I was wanting the Sony over Samsung.