Well-reviewed for fast focus, light weight, sharp and great value for money lens for Sony Alpha users - FE 35mm F1.8
Requested Sony to price match
Sony then approved price-match and request for new account creation.
Upon new account creation, Sony manually add approved pricing to cart (took a couple of business hours) - $799.20.
I was surprised with $10 new account creation credit applied to cart - making it $789.20.
AMEX Card Holder, if you've the Sony Spend $600, get $100 back deal saved to your card - I pretty much just saved it to my card this morning, hopefully still hasn't reach first 30,000 quota by now, that should bring your total price down to $689.20.
AMEX promo was triggered instantly, received email notification.
Same method applies to Sony 85mm F1.8 (after pricematching Digidirect & AMEX rebate) - $553.20
$663.20 Price Match Digidirect - $10 Sony new account credit - $100 AMEX Rebate = $553.20
I actually paid $654 for it from Digidirect after Sony cashback on boxing day.
Or the A7 III Body - (after pricmatching Digidirect & AMEX rebate) - $1800 (Best yet I've seen).
$2310 Price Match CameraPro or Digidirect - $400 Sony Cashback (expires 28/2/21) - $10 Sony new account credit - $100 AMEX Rebate = $1800