For those with a few Coke Unleashed tokens to burn, this might be of interest. They usually go pretty quick so get in early if you want it. More info from link:
As a Hoyts Rewards Member you have a free movie ticket added to your account when you activate your membership online. You will be issued a Hoyts Rewards Promo Code which you must use to activate your Hoyts Rewards membership online at www.hoyts.com.au/hoytsrewards
This movie ticket must be used within 6 months of activating your Hoyts Rewards membership online.
Hoyts Rewards Members earn points on their purchases to redeem for tickets and treats. Plus get access to exclusive member discounts, offers and competitions. You can even connect with Facebook to learn what films your friends want to see.
You will be issued with a Hoyts Rewards promotional code which you must use to activate your Hoyts Rewards membership online. You must be 14 years old or over and to claim this reward. If you're already a Hoyts Rewards Member you cannot redeem this reward.
More like forum materials, imho.