I've been monitoring this promotion since my scraper picked up the T&Cs a few days ago. Numerous media articles have since confirmed that the promotion will be starting on Monday 2/5 -
The ‘What the Truck’ activation is supported with OOH, radio, social and digital activity and will roll into a BWS retail promotion giving away a six pack of beer live from Monday.
Check this space as of Monday for the code to score free, easy-drinking Furphy’s to crack open with your mates.
I managed to find the the following from the redemption site before it was pulled yesterday afternoon.
Fill in your details and we'll send you a unique barcode to redeem at BWS
The gift is a barcode redeemable for 6 x Furphy Crisp Lager bottles at any BWS store. Claimants must present their Registered Card at the time of redemption in order to claim. The barcode will be sent via email.
Only the first 10,000 valid claims received will be awarded the gift outlined below.