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Coffee from Seven Seeds, Market Lane and Atypical (eg. 40% off Ethiopia S/O $39/kg Delivered) @ Direct Coffee

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Ahoy,

Hope everyone's week has started well!

Excited for this one - we've decided to do a Monday launch so we can include suppliers who don't normally appear in these deals. Before we get there, let's start with the most requested product making a return.

Ethiopia! Yes, it's true - we're stoked to be featuring a delicious washed Ethiopian that is sure to brighten up any espresso machine. Hope this hits the sweet spot!

Filter drinkers aren't left out! We've also got a washed Colombian that's balanced and clean - just the ticket for anyone who loves the classics or just a respite from another funky natural lol.

Now to those aforementioned guests - we're thrilled to feature Seven Seeds and Market Lane. Taking onboard feedback from the past, we've got espresso and filter options available.

Atypical Updates

  • Cans are slowly coming back into stock. For this deal both the Ethiopian and Colombian 250g options will be shipped out in cans. Exciting! Candid is soon to follow.

Important update: Discounting

We are currently working to bring all value pack discounts into one system. But for now, Atypical discounts will be showed on the product page while all other discounts won't be applied until they've been added to the cart. Apologies for the confusion here! I know it's not ideal to have this.

Bundles

Don’t forget, you can also build your own bundle of 250g bags if you don’t want to commit to a kg of one coffee. Or, you might just love variety! 🙂 Scroll down to see how this works.

As always, I’m here for any questions or recommendations.

Enjoy,
Tim

New to Direct Coffee? Important info:

  • Discounts are added automatically - no need for codes!
1kg and 2kg Value Packs

Examples:

3kg and 4kg Value Packs

Examples:

Coffee 3x 1kg 12x 250g 4x 1kg 16x 250g
Atypical - Candid blend - Espresso roast $100 $120 $130 $155
Atypical - Ethiopia Buku Sayisa Washed - Espresso roast $110 $125 $140 $160
Atypical - Colombia Luz Helena Salazar - Filter roast $120 $135 $150 $170

Bundles

Mix and Match with coffees from a wide range of roasters.
Examples:

How to Order:

Shipping Details:
  • Order before Wednesday (17/12/2025) at 11:59pm AEST. Coffee is packed and prepared for dispatch by Thursday (18/12/2025)
  • Shipping options will vary by location, please see below for more details

Melbourne, Sydney, Canberra and Adelaide Metro

Cost Name
Free No courier preference (CouriersPlease OR Auspost Parcel Post picked up on 18/12/2025)
$5.00 Premium shipping: (Auspost Express Post picked up on 18/12/2025)

Rest of Australia

Cost Name
Free Standard shipping: (Auspost Parcel Post picked up on 18/12/2025)
$5.00 Premium shipping: (Auspost Express Post picked up on 18/12/2025)
This is part of Black Friday / Cyber Monday deals for 2025

Related Stores

Direct Coffee
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closed Comments

Search through all the comments in this post.
  • +1

    Just some feedback - Market Lane, Padre and Seven Seeds lines are not showing a discount on the site.

    • Sorry to hear that! Just checking you're on the checkout page? Cheers, Tim

      • I'm on check out page and seven seeds is still $60 a kilo. I could just go pay for that at seven seeds

      • Ah - I was assuming that the discount would be shown on the store page like it is with Atypical products

        • +1

          My apologies about that, I’ve added an update to the original post to clarify this.

          Cheers,
          Tim

  • Im little bit confused with the pricing.
    For seven seeds, is the $60 after 40% discount?
    This link: https://www.directcoffee.com.au/collections/seven-seeds/prod…

    • The golden gate: https://www.directcoffee.com.au/collections/espresso/product… in the checkout page ($60)
      VS
      Seven seeds website: https://sevenseeds.com.au/products/golden-gate-blend?variant… in the checkout page ($63)

      So where is the 40%?

      • Thanks for the question! Yep, so to clarify this deal isn't 40% off all the products listed. We're offering up to 40% and have listed an example of a product that is at least 40% off in the title and link.

        I don't want to suggest that this is perfect format, so I'll definitely take on board that it felt confusing.

        Cheers,
        Tim

        • +1

          I have been buying the bundle deals from you folks, and occasionally bought some 1kg deals.
          Unfortunately this time is very confusing, this feels like lying to be honest

          • +1

            @MurahMeriahOy: Thanks for your orders and your feedback. We definitely don’t want to give that impression so I’ll give some thought to how we can rephrase this.

  • Can you do a deal on the Axil Cherry Pie beans?

    • Sure thing! What size?

      • The 1kg bags thx

        • AXIL is all sold out I'm afraid :(

  • Padre all sold out?

    • Sold out until tomorrow :(

  • Hey @directcoffee! I purchased some of the Atypical Uncanny from you guys in September and it was awesome, really did taste like a dessert. I'm wondering if you can recommend some others that might hit a similar tone - I'm talking like that feeling that the flavours you are tasting couldn't possibly be from coffee, with the gold standard for this in my mind being Toby's Estate flavour savour series. Thanks!

    • So glad to hear you enjoyed it! Yes, the plan is to have more of this available. That's the good news, I'm afraid we just don't have a clear timeframe at this stage. Once I do we'll start planning another launch :)

      Cheers,
      Tim

      • Sounds great, I look forward to it! In the meantime were there any others you'd recommend?

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