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[Back Order] Apple iPhone 17 Mist Blue 256GB $1,257.30 + $8.95 Delivery @ digiDirect

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[Back Order] Apple iPhone 17 Mist Blue 256GB $1,257.30 + $8.95 Delivery @ digiDirectAffiliate
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LHappyjin on 24/01/2026 - 14:24 digidirect.com.au (5145 clicks)
Last edited 29/01/2026 - 18:33 by 2 other users
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Apple iPhone 17 Mist Blue 256GB $1,257.30

Surcharges: 0% card, bank deposit, Afterpay, Latitude, Zip payments | 0.95% PayPal, WeChatPay, AliPay & UnionPay payments.

https://www.digidirect.com.au/apple-iphone-17-256gb-mist-blu…

Further discount when:

  • Price beat with OW for an extra 5% off
  • Purchase egift card to save more

P.S I was able to purchase a Pro Max with the lowest price yesterday, thanks to another OzBer and thought of paying it forward :) Enjoy!

Mod Edit 28/01: Now on back-order. Currently Awaiting Stock - This means item is within an estimate 2 weeks from delivery to digiDirect.

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Comments

Search through all the comments in this post.
  • dukeGR4 on 24/01/2026 - 14:27

    huh apple doing that bad? i don't think previous models had much of a discount.

    • bAps on 24/01/2026 - 15:42
      -1

      what? this is only like $100 off RRP

      • ShouldIBuyIt on 24/01/2026 - 15:51
        -1

        Isn't it $1453 hence $200 off?

        • dongltron on 24/01/2026 - 18:40
          +3

          The phone is $1399. This isn’t much of a discount.

          • prophet on 24/01/2026 - 23:14

            @dongltron: This deal is easier than buying via Apple Gift Cards at 10% off. Though if you’re looking to claim GST on a flight out, buying from Apple would be better.

            • illumination on 25/01/2026 - 01:18
              +1

              @prophet:

              This deal is easier than buying via Apple Gift Cards at 10% off.

              Agreed that it's "easier", but you can actually stack it to an extent. Apple price match competitors up to 10%. Since this has a RRP of $1399, 10% off that would be $1259.10 ($1.80 more than this, so that's all you'd be "missing out" on)

              You then use Apple GCs that you bought at 10% off to bring it effectively down to $1133.19. If you want to argue that you prob wouldn't be able to get a perfect 10% off the exact amount, let's just assume you're only getting 10% off on $1200, in which case you shave off $120 -> $1259.10-$120 = $1139.10

              Though if you’re looking to claim GST on a flight out, buying from Apple would be better.

              Why? As long as you've got a Tax invoice with the required info, you should be good to go?

              • prophet on 25/01/2026 - 08:21

                @illumination: I’ve not thought about that!! Do I have to go in store to price match? And if I pay with gift cards, can I still preload them into my Apple Account?

                For claiming GST, you’d want to maximize the amount shown on the invoice by using gift cards.

                • illumination on 25/01/2026 - 10:24

                  @prophet:

                  Do I have to go in store to price match?

                  You can do it on the phone too, but they're not open on weekends and public holidays.

                  And if I pay with gift cards, can I still preload them into my Apple Account?

                  Oh, that's a good question. Not sure about that. I'm assuming you could (instead of topping up your Apple account) use it directly as a payment method at Apple

                  For claiming GST, you’d want to maximize the amount shown on the invoice by using gift cards.

                  But you're still better off stacking as per my initial idea because the saving you'd derive from saving on the cost of the phone would be greater than the GST amount you'd be able to claim back from an invoice with a higher cost

                  • prophet on 25/01/2026 - 22:20

                    @illumination: How do you pay over the phone? Do you get a link to complete the purchase?

                    Yea agreed. Price match at Apple Store + gift cards, then GST refund if possible sounds like the best approach.

                    • illumination on 26/01/2026 - 01:39

                      @prophet:

                      How do you pay over the phone? Do you get a link to complete the purchase?

                      I'm actually not sure as I haven't done it before. I just know that you can do price beat over the phone, but whether you have to give card details for payment over the phone, pay via some kinda link, or pay upon pick up, I'm not sure.

              • Albx on 25/01/2026 - 11:17

                @illumination: I’ve now tried two Apple Stores in Victoria. Chadstone won’t price match any iPhone 17 models, and Southland won’t price match DigiDirect. It’s been a pretty inconsistent experience.

                • illumination on 25/01/2026 - 12:25

                  @Albx: Hmm might be hard trying to get them to budge, it doesn't seem like they have a very clear price matching policy in black and white, unlike officeworks. Sounds like it depends on your luck

  • Shaunzki on 24/01/2026 - 14:28
    +2

    How big of an upgrade would this be over the iPhone 14?

    • ExeGNR on 24/01/2026 - 14:47
      +1

      I upgraded mine from iPhone 13 and camera is much cleaner and a bit fast so yeah you will feel the upgrade

    • el Australiano on 24/01/2026 - 14:48

      3 generations more if I'm not mistaken.

    • InternetEggsplorer on 24/01/2026 - 14:53
      +18

      I upgraded from the iPhone 14 base model to the iPhone 17 base model on release day.

      It is a big enough update, but it depends on whether you would value those small quality-of-life changes.

      1. 120hz promotion display like the pros - To be fair you kinda get used to it so the difference between 60hz on iPhone 14 to 120hz on iPhone 17 is somewhat marginal after a month or so.

      2. Dynamic island - love or hate thing I guess. I personally have no feelings on this but having currently playing music/music control displayed is quite nice.

      3. Battery life - Felt better to me than how the iPhone 14 was brand new

      4. Higher outdoor peak brightness - somewhat better to read under the hot summer sun like today. Unfortunately, it overheats in maybe 5 mins and throttles its brightness like any other phones do.

      5. Lower min brightness - personal favourite. Much easier on the eyes for that sleepless 3am Ozbargain session.

      6. Camera control button - good for quick camera access. Don't use it for other functions.

      7. Quick action button (replaces mute switch) - customisability is a good thing and I have this set to trigger voice memo.

      8. Apple Intelligence - It's broken, unoptimised, and useless but it's at least available for iPhone 17, not iPhone 14.

      9. Larger base model storage - 256 GB

      • Gonltruck on 24/01/2026 - 16:28
        +16
        1. (But probably 1.) USB-C
        • theguyrules on 24/01/2026 - 16:39

          That's the main reason I want to upgrade my wife's phone. No more lightning around the house.

    • Murkymerv on 24/01/2026 - 15:23
      +7

      In a word , huge . This years base model is the unicorn 💯

    • ggDropbear on 24/01/2026 - 17:07

      This will probably be the only phone you’ll ever need for 4 years

  • sween64 on 24/01/2026 - 15:00
    +2

    Officeworks price match won’t be available via phone until Tuesday morning. Also not much physical stock around me in Melbourne.

    • Happyjin on 24/01/2026 - 15:27

      I’m pretty sure you can place a pre-order and pick up in a few days but I know it’s annoying when some OW aren’t able to give an ETA

    • cloudy on 24/01/2026 - 16:01

      Why is there so little stock around?

      • sween64 on 25/01/2026 - 08:11

        Popular model. Almost as good as the Pro and cheaper. Air is overpriced and arguably worse.

  • Callandor on 24/01/2026 - 15:18

    Will they price match to digidirect?

    • Murkymerv on 24/01/2026 - 15:24

      If they're Matching model numbers , for sure .

    • Happyjin on 24/01/2026 - 15:27
      +3

      Yes and yes!

      Jb, good guys and Harvey all do it!

      • Callandor on 24/01/2026 - 16:29
        +3

        Got it. 1194. They weren't very happy about it

        • Shaunzki on 24/01/2026 - 17:21

          Who did 1194? Can it be a click and collect if not in stock at office works, done in store?

        • gazer on 24/01/2026 - 21:33
          +2

          Same - got one price beat with no dramas at my local OW. I had about $650 in discounted GCs so came to about $1130 for me. Happy with that

          thanks OP

  • tikz on 24/01/2026 - 16:10
    +5

    Will never order from these guys again.. ordered nov 28, received jan 20.. wasn't even told its oos until 2days after ordering..

    • BatmanAU on 24/01/2026 - 16:49
      +9

      I don’t think people are really ordering off these guys anyway. People are using them to price beat elsewhere

    • glennp on 24/01/2026 - 17:54
      +1

      Similar here, anyone buying should take screenshots as dodgiDirect website is not yet showing oos preorder delivered in 2027.

      • ExeGNR on 24/01/2026 - 18:48

        100% on this. I bought this phone from the deal on the 30th December and they honoured and sent the phone when I sent the screenshot back to them.

  • Pobman on 24/01/2026 - 16:55
    +2

    Southport Officeworks store refusing to price match, keep saying Digidirect are not Authorised Reseller.

    • Pobman on 24/01/2026 - 17:05
      +2

      Ok wouldn't budge, said it's company policy not to match Digidirect as they are grey imports, even after showing they are Authorised Apple Reseller.

    • Happyjin on 24/01/2026 - 17:45
      +1

      JB is much easier to communicate. If you can get a discount on gift cards, I’d go to these guys instead.

      • Pobman on 25/01/2026 - 11:30

        Yes JB matched without question.

    • Churna on 08/02/2026 - 22:13

      just depends on the manager of the day, or how grumpy the store person is. Digidirect have physical stores around Australia haha

    • Eriadnile on 24/01/2026 - 20:14

      Tell us who hurt you mate, it'll make you feel better.

      • Nilfunds on 24/01/2026 - 22:52
        -4

        but its open source mate

    • OZBMate8911 on 25/01/2026 - 00:12

      That's because you can't do anything with it these days because you'll trip Play Integrity 😭

      Don't think there's much point to sticking with the Android ecosystem these days

    • ShouldIBuyIt on 25/01/2026 - 08:12

      Sorry mate, I was the one on duty for the Android sheep comment but I overslept.

      Android is open source, that's the best.

      Here you go, my apologies again for the delay, won't happen again

      • Nilfunds on 25/01/2026 - 10:23
        +1

        open source hero!!

  • dr0pbear on 24/01/2026 - 17:43
    +1

    Saw this late but managed to PB at officeworks, only had 2 in stock at my local - thanks OP

  • Gfrog on 24/01/2026 - 18:27
    +1

    Thanks @Happyjin got one price matched and picked up at jbhifi

    • bargainhereicome on 25/01/2026 - 01:59

      online or instore?

      • Gfrog on 25/01/2026 - 08:55

        Online ordered and click and collect.

  • ARX-8 Laevatein on 24/01/2026 - 18:48
    +2

    Thanks. PB Officeworks (adding the delivery fee). Total $1202.95. Paid with ultimate students GCs from RT health rewards (4% discount).

  • siuol on 24/01/2026 - 21:53

    Anybody here up/sidegrade from 15 pro max to this? Thoughts?

    • prophet on 24/01/2026 - 23:12

      Slight downgrade. You lose: Better main camera sensor, telephoto lens, larger screen.

  • altovista on 24/01/2026 - 22:16

    Can you go in store at Officeworks if they have no stock and price beat and get it ordered in via "Delivered to store"?

    • Shaunzki on 24/01/2026 - 23:40

      Have the same question

      • maverickrulz on 25/01/2026 - 02:57

        I did exactly that, so yes you can. @altovista @Shaunzki

    • Happyjin on 25/01/2026 - 00:56
      +1

      I believe you can do that @altovista @Shaunzki

    • Munirdotcom on 25/01/2026 - 15:39
      +1

      I just did it. No hassle at all. Went to store in Victoria, paid in store and they price matched by $1194.44 . There was no stock so this will be free delivered by 28Jan at home address. I also ask if I could choose different color, that was not possible, so went with Mist Blue. Thanks OP.

      • Shaunzki on 26/01/2026 - 09:35

        Amazing! Any chance you can share the receipt for me? I'm getting knocked back at my local office works here

  • Ozb003 on 25/01/2026 - 07:22
    +1

    Ow price matched $1194 instore, plus stacked onepass $40 ow reward!

  • debo on 25/01/2026 - 08:05

    Unbelievable - I actually bought a blue one at OW yesterday for 1399 - already opened the box - I searched OzB prior also and had been searching for deals in days before but yeah did not see digidirect nor this post!

    • debo on 25/01/2026 - 12:55
      +6

      holy caboley - i gave it a shot and calling today a lucky day - went back to OW and with little fuss refunded me $202 to price match with 5% the digidirect deal. This is after opening the box!

      • Happyjin on 25/01/2026 - 13:31
        +2

        Congrats! This doesn’t happen often. Very lucky!

  • Signet on 25/01/2026 - 08:08
    -1

    Good first deal OP, can you add “iPhone 17” to your tags?

    • sween64 on 25/01/2026 - 08:15
      +1

      Product tag is already there. I got the notification 17 hours ago.

      • Signet on 25/01/2026 - 10:00

        Oh my bad. My email notifications must need some attention.

  • Jd0911 on 25/01/2026 - 10:29

    Will this only work to price match blue colour ?

    • sween64 on 25/01/2026 - 10:36
      +2

      Yes

  • 31mop on 25/01/2026 - 15:41

    Office works north lakes 4509 would not price beat

  • GoldStar on 25/01/2026 - 16:01
    +3

    It's crazy, how some stores do and some do not considering the policy in place.

  • blindingshadowz on 25/01/2026 - 17:30
    +2

    Thanks OP, got a price match done at JB. Didn't feel like the OW price beat was worth the hassle, maybe I should hand in my Ozb license. Will hopefully be a meaningful upgrade from a 13 Pro :)

  • BobbMak on 25/01/2026 - 20:07
    +2

    Luckily Officeworks had a newbie and they matched it bringing it to $1194.44 @ black colour….initial lady said no then. Checkout did it

  • Waxhedd on 25/01/2026 - 20:26
    +2

    Thanks OP.
    Price beat at OW.
    Used $1000 of 10% off gift cards and pretty happy with the new phone.

  • Savealopoulos on 25/01/2026 - 21:21

    Price mated at OW. No dramas.

  • paloverde88 on 25/01/2026 - 21:26
    +1

    Thanks op bought 1 for no particular reason other than it seemed like a great deal it's also a good investment as iPhone very rarely deprecate in value compared to its peers seeing that I was using pixel 10 pro suddenly this seemed so light to carry. Went to OW just asked and was matched plus 5% though I have no GC so that's all there is.

  • cyzhof on 26/01/2026 - 00:01

    why does deal say expired? still in stock.

  • Aarchangel on 26/01/2026 - 07:51

    My local OW refused to price match yesterday. Maybe I'll try my luck again today. Can someone please share a OW tax invoice?

  • blablablafordeal on 27/01/2026 - 11:22

    If I buy this at OW with GC, can I still claim the TRS when going oversea? TIA

    • Gfrog on 27/01/2026 - 11:28
      +1

      Yes.

  • mjref on 27/01/2026 - 12:37

    Digit direct has no stock so JB won’t price match

    • Emphasise on 27/01/2026 - 14:51

      Try someone else, just price matched it successfully

      • mjref on 27/01/2026 - 20:24

        Where did you go ?

        • Emphasise on 27/01/2026 - 20:39

          JB Live Chat

          • mjref on 27/01/2026 - 22:08

            @Emphasise: Thanks. I’ll try a different store tomorrow.

          • mjref on 28/01/2026 - 23:05

            @Emphasise: JB chat got back to me …..and offered me a discount of ……$3.10…….

  • mjref on 28/01/2026 - 09:26

    Officeworks Milton wouldn’t do it as digidirect is out of stock. They would happily do it otherwise.

  • mjref on 28/01/2026 - 12:17

    JB Indro wouldn’t price match as digidirect was out of stock but he gave me $70 off With gift cards that came to 1275.

  • Brucey210 on 29/01/2026 - 10:28

    Price matched Officeworks for 2 x phones. OW guy said he just had to tack on the delivery fee ($8?) as Digi is from Western Australia of which I am not.

  • Kwheebs on 29/01/2026 - 12:17

    OW price beat over the phone yesterday. First call no luck but called back and got a different operator who was happy to price beat despite digi being OOS

  • ryan1234 on 30/01/2026 - 08:31
    +1

    Just purchased it for $1,131.57 on digidirect, they must of discounted it further. Officeworks wouldn't price match it due it not being in stock.

    • ryan1234 on 30/01/2026 - 08:32

      Now its gone back to $1257.30

      • FrugalHoward on 30/01/2026 - 09:49

        Yeh it weirdly came down to $1,131.57 overnight, back up to the OP price of $1,257.30 this morning, and now back to full price at $1,397.00

        • cloudy on 31/01/2026 - 07:41

          Clicking the link on the image gives a flash sale $1257.

          Clicking the lnk in the description it’s full price.

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