Ahoy,
Hope everyone’s year has started well! Can't believe this is our first post of the year. Ooops..
Excited for this one — we’re going with a Tuesday morning launch, keeping things focused but bringing together a solid mix of favourites across Atypical, Proud Mary and Axil.
Let’s start with the feature coffees.
We’re stoked to be featuring Kenya Wahundura — bright, juicy and expressive, with plenty of sweetness and clarity.
Joining it is the Ethiopia Alaka Natural — fruity and sweet. Just what you want from a natural Ethiopian.
For filter drinkers, we’ve also added Colombia Luz Helena Pink Bourbon — clean, floral and elegant, and a great option if you’re after something a little more refined.
Alongside those, Candid remains the reliable daily driver — balanced, sweet and easy to dial in.
We’ve also brought back all the favourite blends from Proud Mary and Axil Coffee.
As always, I’m here for any questions or recommendations.
Enjoy,
Tim
Atypical Updates
- 🥫 Cans update
All 250g options for Atypical will now be packed in cans! Huzzah :)
Important update: Discounting
We are currently working to bring all value pack discounts into one system. For now, some discounts will be shown on the product page, while other discounts won’t be applied until they’ve been added to the cart. Apologies for the confusion here — I know it’s not ideal.
Bundles
Don’t forget — you can also build your own bundle of 250g bags if you don’t want to commit to a kg of one coffee. Or, you might just love variety 🙂
Scroll down to see how this works.
New to Direct Coffee? Important info:
- Discounts are added automatically — no need for codes!
1kg and 2kg Value Packs
Examples:
| Coffee | 1x 1kg | 4x 250g | 2x 1kg | 8x 250g |
|---|---|---|---|---|
| Atypical – Candid blend – Espresso roast | $39 | $43 | $69 | $75 |
| $44 | $50 | $88 | $99 | |
| Atypical – Ethiopia Alaka Natural – Espresso roast | $45 | $51 | $89 | $101 |
| $55 | $61 | $99 | $111 | |
| Proud Mary – Humbler blend – Espresso roast | $61 | $69 | $109 | $125 |
| Proud Mary – Ghost Rider blend – Espresso roast | $69 | $77 | $121 | $127 |
| Proud Mary – Angel Wings blend – Espresso roast | $69 | $77 | $121 | $127 |
| Axil Coffee – Heavyweight blend – Espresso roast | $53 | $59 | $94 | $101 |
| Axil Coffee – Seasonal blend – Espresso roast | $54 | $60 | $95 | $102 |
| Axil Coffee – PELÉ blend – Espresso roast | $54 | $60 | $95 | $102 |
3kg and 4kg Value Packs
Examples:
| Coffee | 3x 1kg | 12x 250g | 4x 1kg | 16x 250g |
|---|---|---|---|---|
| Atypical – Candid blend – Espresso roast | $100 | $120 | $130 | $155 |
| Atypical – Ethiopia Alaka Natural – Espresso roast | $129 | $147 | $165 | $189 |
Bundles
Mix and Match from a range of 100+ coffees.
Prices are based on the size of your bundle.
Examples:
| Product Name | 2x 250g bundle | 4x 250g bundle | 8x 250g+ bundle |
|---|---|---|---|
| Atypical – Candid – Espresso blend – 250g | $14.00 | $11.00 | $10.00 |
| $19.00 | $15.00 | $14.00 | |
| Atypical – Ethiopia Alaka Natural – Espresso roast – 250g | $19.00 | $15.00 | $14.00 |
| $22.00 | $18.00 | $16.00 | |
| Proud Mary – Humbler – Espresso roast – 250g | $20.95 | $17.95 | $17.45 |
| Proud Mary – Angel Wings – Espresso roast – 250g | $22.95 | $19.95 | $19.45 |
| Proud Mary – Ghost Rider – Espresso roast – 250g | $22.95 | $19.95 | $19.45 |
| Axil Coffee – Seasonal – Espresso roast – 250g | $19.00 | $16.00 | $15.50 |
| Axil Coffee – Heavyweight – Espresso roast – 250g | $19.00 | $16.00 | $15.50 |
| Axil Coffee – PELÉ – Espresso roast – 250g | $22.00 | $19.00 | $18.50 |
How to Order
- Click here to view the whole range / create your own bundle
- Bundle discounts are added automatically at checkout
Shipping Details
- Order before Wednesday 25/02/2026 at 11:59pm AEST
- Coffee is packed and dispatched by Thursday 26/02/2026
- Shipping options will vary by location, see below
Melbourne, Sydney, Canberra and Adelaide Metro
| Cost | Name |
|---|---|
| Free | No courier preference (CouriersPlease OR Auspost Parcel Post picked up on 26/02/2026) |
| $5.00 | Premium shipping (Auspost Express Post picked up on 26/02/2026) |
Rest of Australia
| Cost | Name |
|---|---|
| Free | Standard shipping (Auspost Parcel Post picked up on 26/02/2026) |
| $5.00 | Premium shipping (Auspost Express Post picked up on 26/02/2026) |
That Proud Mary Fairy Tale is amazing.