The Ordinary sent out a notification to subscribers that their annual 23% off sale in November will now be in April going forward. This includes NIOD. Even though they are on different domains (theordinary.com and niod.com), the shopping basket seems to combine the two.
This year, our annual 23% off month is moving to April, the birth month of our home DECIEM, and will no longer take place in November.
Terms:
All Deciem brand products (The Ordinary, NIOD and LOoPHA) are offered at a 23% discount (the “Abnormal Birthday Promotion”) during the following period (the “Abnormal Birthday Promotion Period”):
on theordinary.com, niod.com and loopha.com from April 1, 2026, at 12:00am EST (2:00pm AEST, 1:00pm HKT, 4:00am GMT, 5:00pm NZST), to April 30, 2026, at 11:59pm EST (1:59pm+1 AEST, 12:59pm+1 HKT, 3:59am+1 GMT, 4:59pm+1 NZST).
In all standalone DECIEM stores from April 1, 2026 to April 30, 2026 during local operating hours. The Abnormal Birthday Promotion will not be available at Deciem/The Ordinary branded counters located within our retail partners’ stores.During the Abnormal Birthday Promotion Period, each customer (cardholder, household) will be limited to 5 units per product (i.e. SKU) at the discounted price and 5 units per product at regular price, and limited to a total of 30 units total per order at the promotional price. The promotion does not apply to gift cards (the “Promotional Limits”). Additional limits may apply for overlapping promotions during the Abnormal Birthday Promotion Period. Any products purchased in excess of the Promotional Limits may be purchased at their original price. The Abnormal Birthday Promotion is not combinable with any other offer unless specified in that offer and any other promotion DECIEM may determine at its discretion. Abnormal Birthday Promotion discount will be automatically applied at checkout.
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Offers
Looks like they are doing free gifts and special sets as well like previous years. I'll update the following as the offers appear. Note that if you order both NIOD and The Ordinary products in the same cart and reach the min spend for both brands, you'll have the opportunity to add both free gifts.
50% Off The Abnormal Birthday Bundle
Set of these three products for $87.60 (Normally $175.20)
- The Ordinary Multi-Peptide + HA Serum 30ml
- NIOD Fractionated Eye-Contour Concentrate (FECC) 15ml
- LOoPHA Oud + Amber Hand + Body Powder Wash 60g
Note that this 50% off bundle stacks with the gifts with purchase offers as long as you meet the minimum spend. For example, if you buy this birthday set and buy any NIOD product (which will definitely take you above the $75 min spend), you'll get the Modulating Glucosides serum for free. And if you spend another $25.05 on The Ordinary products, you'll also get the free moisturiser.
The Ordinary Gifts with Purchase
Information obtained from this page
| Gift | Min Spend (AUD) | Start | End |
|---|---|---|---|
| Choice of Mini 30ml Moisturiser (3 choices) | $40 | Apr 1 2026 3pm AEDT | Apr 9 2026 2pm AEST |
| Mini Soothing & Barrier Serum | $40 | Apr 10 2026 2pm AEST | Apr 20 2026 2pm AEST |
| The Ordinary Natural Moisturizing Factors + Inulin Body Lotion (240ml) OR Multi-Active Delivery Essence 100ml | $40 | Apr 21 2026 2pm AEST | Apr 30 2026 2pm AEST |
NIOD Gifts with Purchase
| Gift | Min Spend (AUD) | Start | End |
|---|---|---|---|
| NIOD Modulating Glucosides 30ml | $75 | Apr 1 2026 3pm AEDT | Apr 15 2026 2pm AEST |
| NIOD Multi-Molecular Hyaluronic Complex (MMHC2) (15ml) | $75 | Apr 16 2026 2pm AEST | Apr 30 2026 2pm AEST |
Ordinary deal