After logging in, there is a banner at the top of the HCF Thank You page:
From 1 July 2026, HCF Thank You offers will no longer be available in the My Membership app or online member services. To access your new member offers now, download the HCF Thank You app.
HCF has maintained two "Thank You" gift card platforms for a while now - one by Lifestyle Rewards, and the newer one by eGift It. The former (Blackhawk/Lifestyle Rewards) is the one most would be familiar with - where you get upfront savings on a range of gift cards, accessed via a web browser. The new one is accessed via an app and doesn't seem to provide upfront discounts for gift cards - rather the savings are added to a balance that can only be redeemed once the balance reaches $20 (either withdraw to a bank account or pay HCF premiums).
It's a shame if it's going away because I've really appreciated having access to Lifestyle Rewards.
My interpretation of the banner is that the Lifestyle Rewards portal will be gone from 01 July 2026.
There are a few downsides with the new app:
There is no search function, so you have to scroll through the full list of offers to see what is available. What kind of moron decided a search feature was not necessary?
The range of gift cards offered by eGift It is much smaller than Lifestyle Rewards (e.g. no Category Choice, no Restaurant Choice).
eGift It applies a 1.8% surcharge to all card payments (and this is not mentioned until you are part-way through the checkout process).
eGift It appears to mandate 3-D Secure checks on all card payments, which would mean using prepaid gift cards as a payment method to stack savings is out the window.
The only upside for me is that TCN Restaurant gift cards are currently sold with a decent everyday cashback rate (even after factoring in the payment surcharge).