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Apple iPhone 17 Pro Max 512GB $2467.15 + Delivery ($0 C&C) @ digiDirect

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Apple iPhone 17 Pro Max 512GB $2467.15 + Delivery ($0 C&C) @ digiDirectAffiliate
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EduardoCorrochio on 08/05/2026 - 12:51 digidirect.com.au (2865 clicks)
Last edited 09/05/2026 - 15:53 by 2 other users
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I’ve been waiting for a price reduction for some time. Anyway, ended up finding that DigiDirect have a Mayhem Sale that includes discounted iPhones. I asked Officeworks in Parramatta to price beat and ended up paying $2,343.79.

Other iPhones are discounted too including iPhone 17, Pro and Air across a range of configs.

Surcharges: 0% card, bank deposit, Afterpay, Latitude, Zip payments | 0.95% PayPal, WeChatPay, AliPay & UnionPay payments.

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  • Mortgagetightass on 08/05/2026 - 12:53
    +50

    iPhone flagship model price in 2012 - $799 AUD
    100 inch TV in 2012 - $129,000 AUD

    iPhone flagship model in 2026 - $2.5K
    100 inch TV in 2026 - $2.5K

    crazy stuff

      • CrispyChrispy on 08/05/2026 - 13:00
        +24

        yeah and this costs more than most laptops

          • stingyindian on 08/05/2026 - 13:39

            @GardenGnome: Are will still comparing apples to apples here? The above commenter was probably comparing the iPhone prices to laptops having similar processing ability and ram. Definitely don't think anyone is comparing an iPhone to a gaming laptop!

            • GardenGnome on 08/05/2026 - 16:50

              @stingyindian: I'm not comparing anything lol, I just observed a decent gaming laptop will set you back A LOT.

            • Hank Scorpion on 08/05/2026 - 19:22
              +2

              @stingyindian: I think its a Windows to Apples comparison.

            • tjoy on 09/05/2026 - 12:10

              @stingyindian: Btw you can get a decent gaming laptop for 2.5k, I bought my Asus Rog G16 RTX4060 for $2000. You can also get a Lenovo Legion 5 pro of similar specs under 2.5k. These are on the high end of the midrange gaming laptops spectrum. Only the highest specs premium gaming laptops cost more than 2.5k

              • GardenGnome on 11/05/2026 - 08:57
                -2

                @tjoy: That's a 2-year-old discontinued model. Your idea of decent is very different to mine. You're not going anywhere with a 4060 2-year-old GPU, you can play Minecraft or CS2 but nothing current gen I'd argue. Decent is at least 5070ti ($4K right now) but I'd say 5080 ($5K at least) or 5090($6K+++) is what I'd consider decent. I know this is a bargain site but what's decent doesn't change because it's expensive.

                • tjoy on 11/05/2026 - 09:27
                  +1

                  @GardenGnome: Are you not aware 5060 models are also the same range? Just because "my laptop" is a 4060 which I bought when it was the latest GPU model, doesn't mean 5060 models now cost $4k. They are in the same price range. Also you seem really out of touch or clueless about what a good 4060 or 5060 laptop can play. Actually go check some real world benchmarks and numbers before spouting nonsense mate. Just because something isn't the most premium cream of the crop doesn't mean it's not a decent product for most non-delusional people out there. An Asus Rog orLenovo Legion 5 Pro xx60 at 100w and good cooling paired with a good CPU is a respected product in gaming laptop community that plays vast majority of the games out there, and also holds the majority market share.

                  • GardenGnome on 11/05/2026 - 16:03
                    -1

                    @tjoy: But can it run Crysis?

                    Fair cop, you're right a 4060 will play games but not @ max settings, but what is decent is up for debate and we have different views on what is/isn't.

                    A+++ games though? Does your 4060 play Indiana Jones or other recent A+++ games @ max/ultra settings?

          • GardenGnome on 08/05/2026 - 16:48
            -1

            @GardenGnome: lol @ the negs, what part is wrong/untrue?

            • syswong on 09/05/2026 - 08:14
              -1

              @GardenGnome: This is OZB for you, no one care about cost of R&D, Services and support. People here just want all the latest hardware a in brick and sell at super dumping price. Just like how Australia become one of the highest China vehicle penetration country in the world.

              WHAT A JOKE!!

              • GardenGnome on 11/05/2026 - 09:01
                +1

                @syswong: Yes, price over quality rules the day. You're not going to win any friends here saying you should spend more to get more on here. Not saying price always = quality but most of the time it does. This is a bargains forum but buying cheap crap that breaks or is off date doesn't = value for money

        • Dr Phil on 10/05/2026 - 22:14
          -1

          So many foolish misguided individuals wanting the latest and greatest iPhone..

          And for what?

          To make and answer calls, SMS and emails by and large.
          And the odd photo using the main camera just to post on facebook or instagam (any cheap phone can do that)
          The wide angle and telephoto cameras would rarely get used, if at all - most users dont even know how to access them LOL.

          Im sorry but 99% of people dont "need" a brand new top end flagship phone.
          In fact the iPhone 17e would more than suffice as would the Samsung A57 as both are excellent phones with excellent cameras.
          So as far as this post goes - complete waste of time and money for 99% of us if we are serious about what we actually NEED!
          Not what we want just to boast.

          DISCLAIMER: I use the iPhone 12 and the OnePlus 8T as a backup.
          I see no need for a new phone any time soon.

        • Gradesbrah on 26/05/2026 - 16:53

          In many ways it has replaced many of the usual laptop functions in 2012.

          Granted I still have a laptop for higher end work but given the amount of work stuff that is done across devices and life runs smoother with the Apple ecosystem I understand how people justify the spend.

          Apple absolutely sells premium to many who don't need to spend so much or frequently upgrade, but personally I get the value.

      • nottoobright on 08/05/2026 - 13:15
        +4

        The Macbook Neo uses the same chip as 16 Pro Max (with 1 less GPU core) and is 1/3rd the price of iPhone with a bigger screen, a full sized keyboard. The Camera alone cannot be worth 2/3rd of the price.

          • Tacooo on 08/05/2026 - 13:23
            +10

            @kungfuman: I bet people often overestimate you.

          • nottoobright on 08/05/2026 - 13:24

            @kungfuman: Yeah but why the 3x price difference?

            • smartazz104 on 08/05/2026 - 13:57

              @nottoobright: Try making a call with the Neo.

            • kungfuman on 08/05/2026 - 14:05

              @nottoobright: OLED screen higher quality materials better cameras etc. Neo isn't a high quality device. and is missing alot of features an iphone would have.

          • PVA on 08/05/2026 - 14:25

            @kungfuman: You missed the part that its a third of the price of the phone

        • Coles Customer on 08/05/2026 - 13:36
          -1

          I guess buy the the laptop and carry around in your pocket. If "bigger is better" is your logic. Other people realise it costs more to miniaturize and still deliver peak performance.

          • stingyindian on 08/05/2026 - 13:43
            +1

            @Coles Customer: I thought the advances in the computing chips and software are the main drivers of the price. Yes admit that there's a fair bit of engineering effort such as cooling that goes into miniaturization. But like others mentioned with the same computing power- add camera and miniaturization and subtract screen size and full time keyboard..3 times the price is hardly justified. In the end they'll charge what the customer is ready to pay. It's a personal choice to buy or not to buy. We are only talking about the evolution of the price over a decade here.

        • frowny on 08/05/2026 - 14:21

          Sometimes when big thing go small price go up. Why? Me ogre brain cannot think

        • Arthas91 on 08/05/2026 - 15:21
          +1

          your mistake is thinking that price actually relates to cost here. Also you cannot deny that the iPhone occupies a special place in the smart phone industry, that it may be considered a luxury product. In that world, value is exclusively related to what people are willing to pay for it, if they can charge you more for the phone than their laptop, why wouldn't they?

          • gromit on 26/05/2026 - 11:12

            @Arthas91: yep Margins on iphones are widely reported as >50% for the pro models. The price is not a reflection of the product cost, rather a reflection of what they can make people pay.

      • bcYield on 08/05/2026 - 13:19
        +1

        And some people spend this much to make a phone call, while another mini computer only costs 1/5 of this.

      • RTX9090Ti on 08/05/2026 - 13:26

        so say the fanbois.

        • Nillionaire on 08/05/2026 - 15:52

          Hilarious you're calling others fanbois when you named yourself after a chip 😂

      • Murkymerv on 08/05/2026 - 13:28

        Think of the depreciation of those shiny new iPhones after a year or if the telecommunications flick the switch it'll be a lovely paperweight.

        • taki on 08/05/2026 - 13:39
          +1

          All the "best iPhone ever" useless for AI with only 6GB RAM (Apple proud of fooling with fast RAM compression that AI doesn't like;)

        • Nillionaire on 08/05/2026 - 15:55
          +1

          iPhones depreciate the least. It's objective fact by now they have the best value retention and secondary market price. Telecommunications have never flicked the switch on an iPhone in Australia. Even Samsung flagships weren't immune, Galaxy S6 and S7 were hit.

          • Murkymerv on 08/05/2026 - 17:51

            @Nillionaire: This isn't an iPhone hate thing , telecommunications would stop everything , just to be clear .

          • gromit on 26/05/2026 - 11:17

            @Nillionaire: that is all relative, yes they depreciate the least, but they still have MASSIVE depreciation.

    • frowny on 08/05/2026 - 13:20
      +12

      Ford Falcon price in 1970 - $2,000
      IBM System/360 in 1970 - Like $1mil?

      Ford Ranger price in 2026 - $35,000
      Macbook Neo - $750 on Edu discount

      crazy stuff

      • RTX9090Ti on 08/05/2026 - 13:27

        fabois would disagree, for them each apple devices worth millions.

        • frowny on 08/05/2026 - 14:27

          omg the fanboys????

          crazy stuff

      • kungfuman on 11/05/2026 - 08:05

        35k? ford rangers are like 100k plus how did you get one for 35k?

        • gromit on 26/05/2026 - 11:21

          not to mention IBM still sells mainframes and they can run into the 10's of millions cost wise and a neo is hardly an equiv comparison as top of the range computer.

    • cent88 on 09/05/2026 - 11:43

      There are still a fair chunk of people buying iphones on an carrier plan, as they retain value, and or can't fork out $2599 so this doesn't apply to those peeps. Yes it cost more longer term, but it is what it is.

  • Jimothy Wongingtons on 08/05/2026 - 13:11
    +3

    @seansolo

  • VerticallyIntegrated on 08/05/2026 - 13:16
    -4

    +1 for OPs username

    • SiliconeFries on 08/05/2026 - 19:42

      Not sure why you got negged. They must be Friends fans

  • ezz88 on 08/05/2026 - 13:18
    +1

    Have this exact phone after 12 years of android phones.

    Is it worth 2.5k? Nah. That’s a lot of eneloops.

    Is it a decent phone that I enjoy using daily? Absolutely.

    • Kista on 08/05/2026 - 13:21
      +3

      What made you change to iOS after 12 years with Android?

      • ezz88 on 08/05/2026 - 13:34

        I had an s24 ultra that randomly wasn’t making or receiving calls which was costing me thousands regarding missed work calls. It was a few months out of warranty so I had the shits big time. I put up with it for weeks before walking passed the Apple store and briefly thought about it before I pulled the trigger and bought one then and there.

    • boxall on 08/05/2026 - 16:21
      +1

      And that's why after about 7 years as an iPhone user I have moved back to Android. $900 512GB "flagship" Motorola. I will get that for my old iPhone 15 Pro Max. It was just getting a bit out of control. All I am really missing is blue dots in messaging oh and strong resale.`

      • Nillionaire on 10/05/2026 - 08:31

        Which flagship Motorola?

  • bcYield on 08/05/2026 - 13:20

    Frenkly copy from xiaomi phone ;)

  • pineapple12 on 08/05/2026 - 13:25
    +2

    Not a bad deal. It was cheaper last year and I wish I bought it. Still kicking myself that I didn’t. It was on back order (I think) however…
    https://imgur.com/a/OFsW26r
    Now I’m just sitting here wishing it would go back to that price but it hasn’t yet

  • imahippy on 08/05/2026 - 13:32
    +1

    1/10th the price of a cheap car 🤔🧐

    • stingyindian on 08/05/2026 - 13:48
      -2

      How was your ride to the woolies in your shiny iPhone? Did all the bags fit in the screen?

    • frowny on 08/05/2026 - 14:23

      Also a fraction of the cost of a Sentinel ICBM, crazy :thinking: :sheesh:

  • Wiadro on 08/05/2026 - 13:34
    -1

    I got one for $1900 in Dec

    • ReDDevil2684 on 08/05/2026 - 13:41

      Where did u get from for 1900 17 pro max 512gb?

      • Wiadro on 08/05/2026 - 13:53
        -6

        ocau forums

  • rhino86 on 08/05/2026 - 13:48

    It would want to make coffee for $2.5K but it doesn't.

    • frowny on 08/05/2026 - 14:24

      Agreed, why doesn't it drive me to work?

    • Nillionaire on 10/05/2026 - 08:32
      +1

      Coffee starts at $4000 mate

  • gviddy on 08/05/2026 - 13:52
    +10

    People are happy to spend $2.5k on a mobile phone. This is why interest rates need to go up a lot more!

    • Eeples on 08/05/2026 - 14:06
      -2

      Next you will be wanting more unemployment in order to reduce inflation.

      • Siuto on 08/05/2026 - 16:36
        +1

        I think that is what RBA is already trying to do. Higher unemployment or a recession or both.

    • Nillionaire on 10/05/2026 - 08:34

      Well yeah, to navigate everything you need to deal with regarding interest rate rises, a high end smartphone can help some.

  • hopper on 08/05/2026 - 14:03
    +2

    Got a used 1 month old 16e for $400. I still feel i paid more, Now looking at this deal. I feel better

    • SuHao on 08/05/2026 - 21:44

      Mind if I ask where did you get that 16e for 400?

      • hopper on 09/05/2026 - 00:44

        Marketplace.

  • Bid Sniper on 08/05/2026 - 14:07

    Thats $2000 more than my new Samsung A57.

    Didnt realise how expensive Iphones have become.

    • frowny on 08/05/2026 - 14:24

      Also $2,417 more than the cheapest iPhone 12 I can find on eBay, crazy

    • Nillionaire on 08/05/2026 - 15:28
      +3

      Sure but that's not an appropriate comaprison. This isn't an iPhone, it's an iPhone Pro Max. It is the equivalent of Samsung S26 Ultra 512GB, the RRP of which is $2499. Yes, I'm aware it goes on sale for much cheaper so while Samsung has better discounts, Apple has better value retention; you can resell a Pro Max for significantly more than Ultra. And it's not just Apple and Samsung with phones at this price range, almost every brand has one. Here's someone just a day ago desperate for a $3499 Oppo phone.

      • Bid Sniper on 08/05/2026 - 17:21

        Can get S26 ultra for around $1200 through EPP intro offer but point taken on RRP. Listed now 256gb $1760.

        All insane pricing. Got my wife a new iphone 17e for $1500 less, pretty good phone. Hard to justify flagship phones when the mid teir are a fraction of the price and same functionality.

  • frowny on 08/05/2026 - 14:20
    +2

    The insane tribalism of Apple vs Android is insane. It's literally a piece of technology, who gives a shit.

    Time to go around ragebaiting people.

    Yall are just way too smart, that's why you're literally smarter than 30% of the population. Crazy.

    • derdew on 08/05/2026 - 18:17

      yes I agree. and why are all these poor people allowed to post their cheap opinions on here?

      • frowny on 08/05/2026 - 18:52

        Hard agree, we should get rid of the povvos. If you don't have a Fold 7, you're too poor to be in this convo.

    • Nillionaire on 10/05/2026 - 08:38
      -1

      Android isn't a monolith. I'm a Pixel fan and I loathe Samsung. My current personal preference ranking goes Pixel > Sony > ASUS > iPhone > Nothing > Moto > Any Other Stock Android > Samsung/Xiaomi/Oppo/Vivo/etc.

  • mikeleemy on 08/05/2026 - 14:26
    +3

    Oh my… That's a lot of money for a mobile phone. I think at least thrice before spending money to buy a $500 mobile phone

  • liongalahad on 08/05/2026 - 15:58
    +2

    Imagine being so dumb to spend $2500 on a phone when you can do pretty much same things with a $500 one

  • B Didds on 08/05/2026 - 16:15
    +3

    Hard to understand how dropping that much money on a phone, any phone, can be considered a bargain. Especially in this economy.

    • TrivagoTeeth on 09/05/2026 - 10:24
      +2

      And dropping this phone, at all, can kill it

  • BinnyC on 08/05/2026 - 17:19

    Insane money for a phone to use..

    • Nillionaire on 11/05/2026 - 10:41
      -2

      You were willing to pay up to $23,000 for a car though?

  • TrivagoTeeth on 08/05/2026 - 18:01

    For that price, it'd wanna suck ya…

    • frowny on 08/05/2026 - 18:53

      I think there's a reason why you can't find anyone to do it for that price mate. Look in a mirror lmao

      • TrivagoTeeth on 09/05/2026 - 10:23

        You didn't understand my comment.

        • frowny on 09/05/2026 - 10:25
          -1

          Obviously, a suck shouldn't cost that much and if you can't find it you should look for a shower lmao

  • dlakers3peat on 08/05/2026 - 18:57
    -2

    The only people willing to drop this kind of money on a phone are the die‑hard Apple faithful, the ones who’ll buy whatever Apple tells them to do no questions asked. There’s no universe where this price tag makes sense for a device that’s barely changed in years.

    • Brick50 on 08/05/2026 - 19:25

      Your recent comment about spending 80k on a car, why did you buy a car for 2-4x what you can buy other brand new models for?
      Surely only die-hard fanboys would spend 80k on a car no questions asked, there's nowhere that price tag makes sense when your 80k car has 4 wheels and my 30k car has 4 wheels too

      /s

      • dlakers3peat on 08/05/2026 - 21:46

        So by that logic a person who spends 500k on a lambo is a fool because they can get a corrolla for 30k? Dumb analogy.

        • FrugalDealSeeker on 08/05/2026 - 21:49
          +7

          You’re contradicting yourself mate!

          • dlakers3peat on 09/05/2026 - 19:44

            @FrugalDealSeeker: I understand where you're coming from, but my point stands — a $2,500 iPhone simply isn't worth it. His argument is that spending $80k on a car is unjustifiable when a cheaper one does the same job, but that comparison doesn't hold up. An $80k car and a $10k car are genuinely different products — a Land Cruiser at $100k+ serves a completely different purpose than a budget vehicle. But with phones, that gap doesn't exist in the same way. A $2,500 iPhone versus a much cheaper alternative? The value just isn't there.

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