Is this misleading? Opinion wanted

Hi,

I bought the following razor blades.. only to receive imitation blades.. please read the ad and give me you opinion on whether or not it is misleading.

I know 'compatable' is in the title.. but the word is so easily missed.

http://www.whypayfullprice.com.au/deal/ensure-your-man-is-sm…

Thanks,

Poll Options

  • 3
    misleading
  • 1
    tough call
  • 21
    no problem

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Comments

  • full text

    <h4> Ensure your man is smoochably smooth with new Gilette Mach 3 Turbo and Gillette Mach3 compatable Razor cartridges from Treasure Steals. Buy 8 for $14, 12 for $19 or 16 for $25 cartridges
    Nothing like soft smooth skin! Delivered Free right to your door, Australia-wide!
    </h4>

    Show your man you care!

    There is nothing worse than getting up early in the morning and having to drag a harsh, blunt razor blade across your face. It irritates your skin with repeated strokes, nicks your upper lip and generally turns a fully grown man to tears. Imagine the pain your man goes through every morning!

    Today we have something that will make his morning routine that much easier – some sleek Razor cartridges compatible with Gillette Mach3 Turbo & Gillette Mach3 razor handles. You can buy 8 for $14, 12 for $19 or 16 for $25 cartridges. You'll just love these cartridges! Designed to last, these cartridges are sharp and sturdy and stainless less-plated which make for an effortless, fantastic shaving experience. What’s more, they come delivered right at your doorstep, only from Treasure Steals!

    Treasure Steals is one of Australia's most innovative and dynamic online stores, offering customers a diverse range of the best quality products from around the globe at the lowest possible prices. The business buys directly from the factories and passes the savings on to you.

    So gift your man some smooth, happy mornings by clicking the ‘Buy’ button now!

  • How do the imitation blades compare to the originals?.

    • you notice the difference.. and they are not as sharp or smooth.

  • +1

    You know, I fight with online sellers because of their misleading descriptions and usually I win, but I don't see any point to start fighting here.
    If it would say "genuine", it could be the reason to fight, but when it says "compatible" - it can be anything as long as it's compatible. If you can't attach to your original base, then it would be considered incompatible and it will be the reason to demand refund. According to this descriptions, blades you got not even have to look like original blades, just to be compatible - read attachable and shaving at least somehow.

  • +1

    It says compatible in the headline and twice more in the description, there is no logo displayed. Did you have any reason to believe you were getting brand name blades? Were they priced the same as genuine brand name blades?

  • I bought it for my dad, so didn't read the whole advert in detail.. just saw the pics and scanned the text.

    "Gilette Mach 3 Turbo and Gillette Mach3" in the title is what would have made me believe they were brand name ones - and I unfortunately didn't pick up the 'compatable'.

    The price is cheaper than the genuine brand names.

    I thought the 'compatable' should be emphasized more?

    • +1

      I thought the 'compatable' should be emphasized more?

      Nope, seems fine.

      If the company were to be sneaky; they would've highlighted the "Gilette Mach 3 Turbo and Gillette Mach3" part

    • I know you have already accepted the consensus but I thought I'd throw in my 2c anyway.

      I don't really see a problem with ad to be honest. The word "compatable" made it immediately clear, well at least to me, that they were not Gillette branded.

      I can however see how that point could be missed IF someone was scanning over the ad or not reading the ad in detail as you have mentioned but I don't really think the fact someone didn't read the ad in detail can be blamed on the advertiser.

      Good job on approaching the subject in a calm, reasonable manner - Forum posts like these are quickly becoming extinct lol I'm used to people raging and arguing from the get go so your approach is refreshing :)

  • +1

    Seems fine, next time if it looks too good to be true it probably is.

  • Says compatible in the title and also twice in the description (including under 'highlights' as a bullet point). Photos don't show Gilette branding. Pretty obvious imo that they're not the real deal.

  • +2

    Thanks everyone for your input :) I accept the consensus.

    • +1

      I disagree

      First: It is illegal for small print to contradict the large print.

      Ensure your man is smoochably smooth with new Gilette Mach 3 Turbo and Gillette Mach3 compatable Razor cartridges from Treasure Steals. Buy 8 for $14, 12 for $19 or 16 for $25 cartridges

      (The large print)

      Second: "new Gilette Mach 3 Turbo and Gillette Mach3 compatable Razor cartridges" (sic)

      The use of Gillette branding gives the impression it is a Gillette product.

      Third: The genuine product would still fit under that title, but the way it is worded is confusing. (read: misleading)
      Forth: "New Generic Razor Cartridges for Gillette Mach 3 Turbo and Mach 3" would not be misleading.
      Fifth: "New Razor Cartridges Gillette Mach 3 Turbo Compatible" is misleading.
      Sixth: "New Razor Cartridges compatible with Gillette Mach 3 Turbo Compatible" is misleading.

      5th & 6th are misleading as Gillette is the only brand mentioned:
      New Julliette Razor Cartridges (fits Gillette Mach 3 Turbo) - is not misleading.

      You were mislead as you read the large text and thought you were getting the real product. Contact the seller for a refund.

      Just because it is expected that companies will try to mislead (hint: unlimited*^ caps) is not excuse if someone is mislead.

      • I completely agree with sophia! I would not have picked up on the fact that it was a generic blade if I was glancing over the ad. They don't draw fact that it is a generic. I mean I wouldnt be bothered, but I do think you have grounds for lodging a complaint

      • I am not sure I agree on all points - but the excessive use of Gillette Mach 3 and Gillette Mach 3 turbo trademarks would be classified as misleading / passing off by Consumer bodies. I think you definitely have grounds for a complaint.

      • +3

        I don't agree sorry sophiasmith.

        I don't believe they have used the term Gillette in an attempt to mislead. How else would the advertiser explain that the cartridges are Gillette compatible without stating "Gillette"?

        For me, the word "compatible" makes it very clear that it's not Gillette branded. I have never seen an ad for brand name product that features the word compatible - If its a brand name product (like Gillette mach 3 cartridges) of course its compatible with the product its designed for (Gillette mach 3 razor/handle) - The term compatible in these instances is totally unnecessary, unless of course its not Gillette branded or the cartridge is Gillette branded and fits a range of Gillette handles e.g Gillette mach 3 catridge now compatable with all gillette razors/handles.

        Product branding such as logos are a powerful ad tool and I very rarely (if ever) see ad's for branded products that do not utilise their trademarked logo. So to me the fact no Gillette logo's can be seen in any of the pictures reinforces the fact that these are not Gillette branded and are as the ad states simply compatible with of Gillette’s products.

        The consumer not reading the ad in detail or simply scanning over the ad for a few key words doesn’t make the ad ambiguous or misleading, it makes the consumer careless and I think you would have a very hard time convincing fair trading that you were misled if this was the case.

  • Just an update for everyone.. They provided me a refund without any fuss

    I did state it was my fault for not reading carefully, but also mentioned their description is probably misleading.

    I guess the fact that a few could be mislead is reasonable grounds for it being an issue.

    In future I suggested they emphasize compatible or write something on a sepearate line like
    NOTE: THESE ARE NOT ORIGINAL GILETTE CARTRIDGES

    Thanks everyone.

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