I think that's the cheapest ever for a HD 7970 OC, and it's a hell of a card at that price.
GTX 650 Ti Boost for $169: http://www.shoppingexpress.com.au/buy/gigabyte-nvidia-gtx-65…
HD 7950 for $249: http://www.shoppingexpress.com.au/buy/sapphire-amd-radeon-hd…
HD 7970 OC for $289: http://www.shoppingexpress.com.au/buy/sapphire-amd-radeon-hd…
Many other deals.
I've found shopping express has very fast, very cheap, postage, too. PLUS a special deal for this sale, free shipping if you buy 2 or more parts on the page.
Agreed. SE has done a lot of damage on my wallet. :p