(Can't find any listing for "Toys & Kids" in forum topics, so General Discussion will have to do)
Picked up this Kre-O Optimus Prime Beast Blaster today at Red Dot Kalamunda (WA), it was reduced from $39.99 from memory. There were more left there, and I'm unsure if it was store-specific but I doubt it. Here is a photo of it when assembled.
It's basically Lego knock-off, but for $14.99 it was great value. Something like 250 pieces, and it has a hidden missile launcher on rails inside that slides out through the grille (which is the extent of its "transforming" capabilities).
We lost one piece during the afternoon, but thankfully authentic Lego parts fit it perfectly.
Me and the 3-year old worked on it over a couple hours and he loved/loves it.