BRAND NEW 980 TI IS ONLY 600 BRAND NEW DELIVERED THROUGH AMAZON.UK
Due to the drop in the pound and sales going on right now, you can get the ASUS STRIX 980 Ti for 599.05. Seller is Amazon EU S.a.r.L.
Proof: http://imgur.com/7wfhNtm
Have fun spending your tax dollars!!
UPDATE1: July 6, 7:04 pm SOLD OUT
UPDATE2: July 7, 10:03 PM BACK IN STOCK
i'd say gtx 1080 is a bigger reason