Just came across this and thought it sounded like a good deal. Sounds like it's to encourage Premium membership trial, which is free for 2 weeks and you'll need to remember to cancel (or cancel immediately) if not interested in continuing - details below:
Looks like you need to tick the "Include Premium Membership Free Trial" to get the $10 otherwise it's $17.95. About $3.8-$4 or $5 per issue without the trial subscription.
Might not be that big a bargain as it's US31.95 normally so it looks like it's about a 30% discount- http://www.otakuusamagazine.com/Main/Public/Contact.aspx
From Crunchyroll description:
"OTAKU USA is the independent magazine that covers the best, brightest, coolest Japanese Anime, Manga, Cosplay, Gaming, Music, Live Action and all of J-Pop. We’re not affiliated with any of the large Manga or Anime companies. We’re independent, and damn it, we’re going to tell it like it is!
All brought to you in a big, glossy, ballsy magazine that also includes 32 pages of manga in each issue, plus our virtual DVD. Every issue includes exciting feature stories on the latest anime, complete with fantastic full-color artwork. You’ll also find the latest anime news from Japan, in-depth reviews of new anime, manga, yaoi, cosplay, music, live action, toys, games and interviews with creators.
This is a bi-monthly subscription, with 6 (six) issues that will be delivered to you every year.
Your first issue will be delivered in 3 – 4 weeks (please allow extra time for international users)."
"Your two-week free trial Premium Membership will begin immediately upon successful registration and credit card validation. Your credit card will not be charged until the end of the trial period. If you would not like to continue your Premium Membership, you may cancel at any time during the trial period. To cancel, visit your Account Settings page upon logging in and click the "Cancel Membership" button. However, if you've enjoyed viewing HD-quality streams and early access to some of the hottest titles out there, do nothing and your membership will renew automatically. You can change your recurring plan at anytime from your Account Settings page. This promotion is limited to first-time subscribers only and may only be used once per person. A valid form of credit card payment is required. "
$10 only if you are a crunchy roll premium member
Normal price: $39.95
Crunchy roll member: 17.95
Crunchy roll premium member: $10
Misleading title, correct it and the neg will be gone