Was listed at $299 in the Australian Geographic catalog in Dec 2017. Previously posted on ozbargain for ~$258. Even on the US Amazon site, it is selling for $175.46 so I think this is a pretty good price if you are after one of these devices.
Difficult product to describe but having been interested in the initial Kickstarter campaign, it looks like a Wi-Fi clock that will allow you to receive notifications and control your smart home (among other things), all on a device with an old-school pixelated display. I didn't get one because I don't think I'll make use of this thing's full capability but might be useful for more tech savvy individuals.
For anyone baulking at the thought of paying ~$150 for "just a clock", please have a read of the website to get an idea of its full functionality.
Seems like its another way to spend your money meaningless