Got an email this morning with a unique coupon code for 25% off at the PlayStation Store.
I imagine it's targeted at people who haven't bought anything for a while.
Excluded products:
PS+ Subscription products (these can be added to the cart but no discount will be applied)
PS Now Subscription products
PS Music/Spotify Subscription
Pre-order games
Pre-order video
Video rentals
Live events (such as Pay Per View sport)
Content purchased via in-game stores
I wish Xbox did the same …