Quoting this Crikey report:

The amount of information on the card and how it’s used could be a potential privacy problem because all you need now to get the fuel discount is a docket.

There you go. All your Woolies transactions go through this card so they can work out your spending habit. Actually sometimes it is as easy as from your postal address (suburb, house vs. apartment, etc)…

Well the way I look at it is I wouldn’t get this offer otherwise. I value my privacy but if they want to evaluate my shopping habits in order to give me targeted promotion/discount then I have no problem with it. Coles has already been doing it for years with their Flybuys card. I got an offer the other day that if I spend $300 in a month I’ll get a 40c a litre off petrol discount.

I understand there is always the fear that some dodgy person sitting behind the computer at Woolies will go through your shopping list and find out that you like orange juice but not apple juice but I don’t think that will happen. It’s a bit like the targeted text ad in gmail. Yes they provide targeted ads but that doesn’t mean they go through your email.

If you don’t want this potential privacy problem simply don’t use the Everyday Rewards card. You can still get petrol voucher on your shopping docket. And pay by cash, so they can’t trace the credit card holder’s shopping habit.

I say good on Woolies for putting out these offers.

I don’t think you can get “fresh meat” at either Woolies or Aldi :)

LOL :)

Ah well, get the old crappy meat at aldi instead of the old crappy meat at woolies.. cheaper crap meat there ;)