Netflix Reveals Ad Supported Plan - $6.99 a Month Starting Nov 4th - Would You Buy It?

Sorry about the newscorp https://www.news.com.au/entertainment/tv/streaming/netflix-r…

Netflix has announced its launch date for a new ad-supported basic plan.
Basic with Ads will cost $6.99 per month in Australia starting November 4th.
As outlined in a press release distributed today, it will stream with an average of four to five minutes of ads per hour which users will be unable to skip.
Ads will be 15 or 30 seconds in length, targeted towards specific audiences, and will play before and during shows and movies.
In addition, some movies and TV shows won’t be available on the cheaper subscription due to licensing restrictions.

That works out to be about 6-12 ads an hour depending on length. Will they have AI to put the ads in scene cuts?

Is Netflix and Shill the new thing?

Interestingly they are doing the same in the US with the same price of $6.99. https://www.cnbc.com/2022/10/13/netflix-to-charge-6point99-a…

Poll Options

  • 442
    Existing subscriber and will not be changing plans
  • 11
    Existing subscriber and will change to this plan
  • 11
    Not currently subscribed, but will use this plan
  • 345
    Not currently subscribed and I won't be joining
  • 131
    Not using Australian Netflix
  • 9
    Other

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Comments

  • +45

    Not available in Turkey or Argentina.

    • +2

      Added an option for people using Netflix but not AU.
      Badly worded unfortunately.

      • +2

        Need a new option:

        Still leeching, she'll be right

  • +79

    I would rather go to the effort of sailing the high seas than pay money AND get ads. If it was free I would probably consider it as long as there weren't too many ads (1 ad break per episode max). I will keep my current subscription as it is for now.

    • +15

      I would rather go to the effort

      it doesn't even take much effort these days.

      step 1: install ublock origin

      step 2: change your DNS to either googles DNS or cloudfares DNS.

      step 3: go to a pirate site, you're done.

        • +7

          pretty easy to filter, the most seeded ones are usually the best ones, though it's irrelevant if you stream it from a website.

        • -6

          scan torrent for virus

          • +3

            @Stopback: Never seen a virus in a data only file such as music or vids which require a dedicated player to play them. Only DL players from legit sources.

        • +3

          Setting up a Plex server on your PC and downloading the Plex client app on your TV/Chromecast/streaming device doesn't take that much effort. Simply log-in on both and do the once off setup - you're good to go.

          The more you sail the high seas the easier it is for you to find a favoured/popular/quick uploader that you can just stick with for most of your content - there's not that much time wasted sifting through results if you know what to look for.

        • What is Plex? What is utorrent?

          • +9

            @brendanm: Avoid utorrent. A few years ago they secretly put bitcoin miners in their software which sent your gpu to 100%.
            Use qbittorent instead.
            These apps allow you do download torrents, you need a torrent link or magnet link so the app knows what/where to download.
            You get these links from 'special' websites which you can only see when wearing an eye-patch.

            Always use a VPN or your ISP will send you harshly worded letters, or if you are really unlucky Matthew McConaughey will come to your home and beat the sh!t out of you.

            • @Sinnerator: Picotorrent also good

            • +1

              @Sinnerator: I use Delugetorrent

              Also uTorrent went to shit after update 2.xx

            • @Sinnerator: I still find utorrent the best.

              Just have to make sure you use V1.6.1 or something (a much earlier version from 4/5 years ago), can't remember specific but it's by far the best client I've come across.

              • @DingoBilly: Should give deluge a try, love it.

        • I do all the tech stuff myself. Auto downloads using an RSS feed with rutorrent onto a box running a Plex server. All the end user needs to do is open the Plex app on their smart TV or Chromecast, and browse to the show they want.

        • +2

          Step 1: Server
          Step 2: *arrs
          Step 3: Kodi or Jellyfin

          I mean obviously a lot more to it than that, but super easy once it's all set up

        • Ironically the tech people have it down to a t, none of those problems.

          Get a NAS (Synology/QNAP) that does step 4 and 5 when you're not even paying attention, it's dedicated storage, you stream using Plex, and you'll never see any SUPERRIPTEAM420-1080P-GoT-WEBUPLOAD as you don't need to deal with the files in any way.

          • @Shwayne: So spend $500+ on a NAS and then spend $300+ on each of the 4 hard drives that go in it just to avoid spending ~$15/month on a streaming service?

            (FYI this is exactly what I have done)

        • Do you also click on the “CONGRATULATIONS, YOU’VE WON! COMPLETE THIS SURVEY TO CLAIM YOUR PRIZE” banner ads??

      • +6

        That sounds like a reasonable amount of effort.

        • +5

          about the same amount of effort as signing up for netflix and paying for it, far less if you count the effort required to earn the money that pays for said netflix subscription.

          • +9

            @[Deactivated]: All I know is I have a button on my remote that says Netflix, I push that button I have Netflix.

            • @Brick Tamland: i have a bookmark on my tool bar, after i click it, i'm one click away from anything on the front page.

          • +1

            @[Deactivated]: Just share your Netflix and it'll cost you about 1 coffee a month, in 4K and zero hassles or having to use VPN and VPN costs, torrents, viruses etc etc.
            They are still allowing sharing (for now), so I would much rather that than farting around with other methods.
            Each to their own :)

            • @SimAus007: I do, I don't find myself using it because the catalogue is so barren, every time I open netflix, I spend 10 - 30 minutes looking for something to watch, then get bored and go do something else.

              • @[Deactivated]: Ahh yes, I don't find a lot to watch at the moment either, but for $1 a week, I don't even give it a second thought.
                The minute they stop account sharing, then I just won't bother with it and cancel the account.

      • There are people who run Plex servers that download all the latest shows/movies and have enormous back catalogues. For ~10 USD/month, no ads. Plexshares on Reddit is one place to find them and find out more about them. Not for everyone though and can't do profiles as far as I can tell, so it would probably be per person if that's important. There was one I saw that did kids servers and I think it was 5 USD/month.

        • If you pay a bit more you can get an "Appbox" (which is essentially your own server hosted elsewhere) and invite people. But then the people you invite end up in the same situation where they don't have profiles.

          I'd highly recommend an Appbox over a share because you can then set the CDN to Australia and buffer times are almost non existent for 100Mbits down, even for 4k content.

      • How to do step 2 plz?

      • -1

        My wife has lost over a million dollars in income due to pirating of her books. Please don't pirate.

        • +5

          if she has lost that much, she must have made a lot more.

          how is such a figure calculated?

          • -1

            @[Deactivated]: She has made a lot more. She is a very popular author. To give an insight when she releases a book it goes to the top 50 on Amazon world wide and #1 on Amazon Australia.

            Figure is calculated by looking at several sites that pirate ebooks and looking at number of clicks on her books.

            • +2

              @Name: But what proportion of those clicks are actually missed sales. Most of their 'willingness to pay' values for the book are likely close to zero, therefore they wouldn't be buying it anyway unless you had a 'pay what you like' system of purchasing.

              Not necessarily condoning pirating books (particularly if self published), but that loss figure your nothing is likely a large overestimate.
              And if it's not and the calcs are legit, she must be absolutely raking it in anyway so a cool mill in lost income is probably small fries, and it's hard to feel too bad.

        • Do people pirate books? I didn't know this was a thing, I've obviously been living under a rock.

        • +2

          A huge percentage of peeps wouldn't buy the book regardless. Major fault in your 500k piracy argument.

          • +3

            @Typical16-bitEnjoyer: Not wanting to pay for something doesn't justify stealing it. I don't walk into jb hifi and steal a 8k Sony project and use the argument that I wouldn't have paid Sony for it anyway. Although after writing that I do realise you weren't justifying stealing.

            Also I didn't go hunting down every site. It was just the three common ones. There'd be plenty more out there. Also her books are more than $1.99, so it's less than 500k.

            • +3

              @Name: If you could 3D Print a "8k Sony project" without having any impact on the one in jb hifi, would you?

              • +1

                @ihfree: Ha. Didn't even realise I missed the or! But if it was an open source projector, yes I'd print it off. I wouldn't print off a 8k Sony projector if someone had stolen the plans and uploaded it to printables.com

            • +1

              @Name: zeggie is right.

              it doesn't justify it, but it also doesn't change the fact that a large portion of those users who pirated her books would never have bought the book in the first place, even if there wasn't a pirated copy available.

              she does not have 1 million in lost sales. the real number would be much smaller than that

              i can speak from experience, i have never pirated a book, but the stuff i do pirate, is stuff that i consider overpriced, or simply not worth it, a good example is literally anything from marvel (at least modern marvel, i bought the first 2 iron man movies and first captain america movie), i would never buy it, but if it's free, i'll use it to kill a few hours, if it wasn't free, i would find something else to do, as the content itself is crap.

              the odd thing is, that i've actually pirated a fair few movies and TV shows, and if i enjoy those shows and movies, i actually end up buying a physical copy anyway, some recent examples:

              The Wire

              The Sopranos

              and i'm planning on buying the game of thrones box set, despite the travesty that is the last 4 seasons, as i enjoy the first 4 so much.

              • +1

                @[Deactivated]:

                she does not have 1 million in lost sales. the real number would be much smaller than that

                I remember a report on piracy that stated the losses were greater than the world GDP. They are massively overstated.

                Book piracy is kind of a shame as you're not getting an inferior product (You wouldn't steal a book…) and libraries are easy enough to access.

            • +3

              @Name: Again, your piracy argument fails. JB hi-fi suffer a real actual loss from a tangible thing.

              Your wife does not. Just hocus pocus "profits".

              • -2

                @Typical16-bitEnjoyer: It is a real tangible loss though. The theft of an ebook costs the retailer and my wife money. The retailer loses 30% of the sale price.

                There is also lost time as she has to pay her personal assistant to spend time sending take down notices and following up with those notices. This is not just "lost revenue" it's an actual expense she has to pay because of people stealing her books.

                Each book costs her about 15k in editors, artwork, marketing for release, hiring voice actors for the audio books, getting contracts organised etc. Each theft eats into the return on investment.

                • @Name: Can you physically show me her ebook? Peeps are buying digital 1s and 0s.

                  A projector being stolen equals a 100% loss plus loss of profits on top.

                  Completely different thing.

        • -1

          I think people are focusing too much on the value I quoted. There is a substantial loss associated with pirating / stealing. The value attached to it can be debated and will never be agreed on. But there is a loss from theft of intellectual property which is what people are doing when they illegally download content. If they were never going to pay for it anyway then they shouldn't have downloaded it in the first place. It's a very self entitled approach to justify stealing other people work.

    • apparently it’s about 5 minutes of ads per hour

      • +1

        At least 6 ads p/H sounds irritating af
        Roughly every 10mins

      • For now.

  • Ad supported and 4k people might consider tolerating the ads.

    Otherwise I am just going to continue buying a $50 giftcard with bonus flybuys points and using that once enough of a backlog of interesting content has built up

  • +3

    no way, jose

  • +38

    It's either free with ads or a subscription. Otherwise no thank you.

    • +3

      They're saying every 1hour viewing will come with 5mins of Ads. And each ad is between 15sec-30sec. That doesn't seem like alot, but it's very poor value.

      You're working 10% of the time watching Ads, and you're paying for it, and you're getting the highly compressed low-quality 720p image.

      If they wanted to, they could run one And at each 3mins of viewing, and really screw with their paying customer. Likely they will lump them together, and have two Intermissions dividing the content into three chunks. It may be worth it, had they used the milder compressed/quality 1080p stream AND made it slightly cheaper.

      All of this makes me realise that Netflix is suffering financially, and I would be very unhappy as a major shareholder. Meanwhile, Apple TV has been prodding along slowly, and Disney+ has began taking over the market.

      • +3

        It certainly doesn't work for me, and it doesn't look like it'll work for many others. Why would I want to pay AND see ads? I'll just watch FTA.

      • +1

        You know they won’t stop at 5 minutes don’t you. These were the same arguments cable networks used when they introduced ads on top of fees.

        • True.
          They can stay on the 4-minute standard for a while, then bam, it's 12-minutes per hour. Which might not sound a lot, I mean that's a good intermission to take a leak, grab a drink, put away snacks, or scroll through OzB real quick. However, it means 20% of the viewing is Advertising.

    • It's insane to me that in the US (where my in-laws live) cable subscribers get the privilege of both paying exorbitant rates for their subscription TV, PLUS a metric sh*t ton of ads. There's absolutely no way I'm paying for a service and also putting up with ads.

  • Any info about user screen locks? I hear when they trialed this in another country (adds version) they also trialed that you can only play on a single household (I think they checked via everyone using the same IP). This would legit kill Netflix for me.

    • I don't think they check via purely by IP due to mobile app, what I have read is that if multiple IP's have a smart tv streaming the second one will pop up "pay for family sharing"; however if you use computers it cannot detect such a thing.

  • +16

    it will stream with an average of four to five minutes of ads per hour which users will be unable to skip.

    No

    In addition, some movies and TV shows won’t be available on the cheaper subscription due to licensing restrictions.

    Hell no

    • +1

      "it will stream with an average of four to five minutes of ads per hour which users will be unable to skip."

      In other words they will interrupt your program every 5 minutes to play a 30 second ad.

      Hell no.

      • +1

        oh stuff no if they do it like that way ..no way

  • +6

    Would You Buy It?

    Some people are stupid enough to buy anything.
    Just look at the one post wonder guy who bought a 2006 BMW

    • +1

      I wonder how long we are to be reminded of that post before it gets forgotten. Like that roof racks guy with the kayaks.

      • +1

        I had forgotten the Toyota guy with the roof racks/kayaks, but you've reminded me.

        Now I won't forget for another year or two :-)

  • +3

    laughs in turkey sub

  • +9

    Nope. Cheaper to get a yearly plan to Plex and hoist the mainsail…

  • +8

    Some of my relatives still have Foxtel (I know, I know) and the incessant ads on the kids channels are truly pernicious. The one good thing about Netflix and ABC Kids is that your kids don't get bombarded with ads.

      • You must leave Ozbargain now!

        😜

  • +10

    I spend a lot of my life trying to avoid advertising - no way I would use any service that forces this upon me.

    • +3

      Not just use… pay for

    • +2

      Ozbargain is advertising

  • +1

    Reduce it to lower plan when not using then upgrade to high

    • +5

      Wouldn't you just rather cancel and re-subscribe in that case?

  • Will they have AI to put the ads in scene cuts?

    and

    [ads] will play before and during shows and movies.

    I think you answered your own question in your post?

    • The key is "during show". Will AI detect the end of a scene and place the ad there (as in the ad won't interrupt a scene)

      • Ah, yes I didn't read it properly. Hard pass from me then. I can deal with ads before a show but not during.

  • This might become the default option to pay once people find a way to bypass the ads. Netflix still is only one of many services that provides instant playback with a high quality image output.

    If you do not mind waiting or pre-downloading things. There are other ways to watch things, but that may be inappropriate for ozbargain.

    • +4

      high quality

      High resolution does not mean high quality.

  • +5

    Existing subscriber and cancelling at the end of the year. Their offering is rubbish.

  • Just like Hulu

  • Haven't had a Netflix sub in 2 years. Their offerings are rubbish now. Better take a Binge sub instead. For the rare occasions when they have something that's actually good, I said the high seas and reel em in.

  • +5

    What a joke isn't it ?
    Netflix earns revenue from ads, and from customer too

    Double stacking yea righto, if they gonna get money from ads then why should I as a customer pay ANYTHING at all?

    • But their customers are leaving en masse, seems like the perfect solution to fix that!

      • Doesn't netflix does that too, to its customers, By restricting content based on geographic location of user ?

        aka Australian will not have access to US Netflix library (as per Netflix), Yet both Aussies and Americans pay to the same company.

        • Different licensing for tv shows and movies per market. Many of which have exclusive rights to only stream on xyz platform for a certain period of time.

          • @Lucille Bluth: I get that, but why does Netflix has to care about Geoblock in the first place. It's not affecting their revenue anyway.
            If I can still access to global Netflix library, I will be happy to pay for it.

            • @wlqrichard: Because of what I mentioned. They have arrangements with certain film and tv studios to only offer those to certain markets. Those same movies or tv shows may have exclusive rights for other streaming services for those markets.

              E.g. Top Gun available in Netflix USA and Top Gun available in Prime Video Australia (just a made up example).

              You can use a VPN to get around this issue

  • +7

    if the ads were only before or after a show it might be appealing, but during the show? Yeah, that's just free to air and I'm not paying for that.

  • If they offered 'Standard with ads' for $9.99, I'd take it

  • -1

    Back in the olden days people used to pay up to or over $120 a month for ads on Foxtel and all they did in return was try to destroy the sports industry. by making the Aussie battler pay to see their favorite team get up.

    Netflix know they're shit otherwise they wouldn't be doing this. Which is just going to make them more shitter and end up on the scrap heap with Foxtel.
    Free to air Plex Tubi Freevee and Kodi for IPTV all in a boat to sail in. However I'd rather use Lime better tracking list so you don't get scurvy on the high seas.

    .

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