Dan Murphy's Pricing across Stores - Am I Dumb for Thinking Prices Were Consistent?

original15 on 26/12/2023 - 13:11

Is this common knowledge or am I just out of the loop/dumb?

Googled a bottle of booze this morning, Dan Murphys pops up at $68 for the 1L bottle. Great, decent price.
Rather than go to closest Dan’s on way to lunch (5 mins in wrong direction) I decide to go to another as it’s on the way. Pull in and it’s $90 a bottle in this Dans (32% more).
Bring up the website and say look it’s $68 online (but recognise this is now set to my local store, 15kms away/20min drive away)
“Sorry, we won’t price match that”
“Even though it’s not a competitor? It’s your own stores?”
“Nope”

Sure I should have checked but am I stupid for thinking they priced evenly across stores? It’s not interstate etc where I could cop “regional pricing” etc that they list on their policy

Do other chains Kmart/coles/bunnings etc have such variation in pricing of the exact same products?

Food & Grocery

Related Stores

Dan Murphy's
Dan Murphy's

Comments

  • Hybroid on 26/12/2023 - 13:17
    +6

    Yes, Coles and Bunnings do have local pricing variations between stores on some items. Majority will be uniform though.

    Bunnings even sometimes show you different prices on website based on different post codes.

    Even McDonalds prices differ from one store to the next in the same CBD.

  • Muzeeb on 26/12/2023 - 13:27
    +3

    Dynamic pricing has been a thing for a long time.

    As part of my get nice 2024 resolution I'm going to just say you are out of the loop.

    • original15 on 26/12/2023 - 13:29
      +4

      Wow, 2024 resolution applied prior to NYE. I am blessed ty muzeeb

    • brendanm on 26/12/2023 - 19:14
      +1

      Not 2024 yet mate, carry on the sass while you can.

    • djones145 on 26/12/2023 - 20:05
      +1

      damn im still living and partying like its 1999

    • TheGhost on 27/12/2023 - 16:18
      +1

      Don’t give in to the fun-suckers.

  • Gunnar on 26/12/2023 - 13:27
    +1

    I thought Dans had consistent pricing but until recently when I was searching for something very specific I realised that its price varied on the store

  • Bayleaf on 26/12/2023 - 14:54

    Just want to point out that sometimes Woolworths Metro also might not have the same price as regular Woolworths.

  • bobbified on 26/12/2023 - 17:43

    Could you do a click and collect?

  • SydStrand on 26/12/2023 - 18:58

    Because you can't sell a bottle of Bundy in Alice Springs without a 400% hazard rate surcharge.

    • original15 on 26/12/2023 - 20:12
      +1

      I’m fine with state/territory differences, but two stores within 20mins of each other with a 32% difference? Surely lol

      • Stewardo on 26/12/2023 - 21:31
        +1

        Could it be that the price is fixed in each state, then when a store has a large amount of old stock, of a certain item, they mark it down in store, and for click and collect at that specific store only?
        You could be seeing managers markdown.

  • sahh on 26/12/2023 - 23:26

    I live between two McDonalds 2.5km vs 1.8km away; the one closer to city costs more.

  • shanakatak on 27/12/2023 - 00:14
    +3

    Former Dans employee here.

    You will find the mostly likely reason is Dan Murphys has a price match team that scans prices within a specific radius of the store (dont remember the exact kms).

    Our store often had certain bottles of spirits at $20-$30 less than standard prices because of a local bottle shop that grey imported.

    Obviously they would not want to pit this nation wide because profits.

  • 2esc on 27/12/2023 - 09:41
    +1

    Woolworths vary the normal price in regional Victoria the 3 closest to me have a lot of items all at different price points.

    A lot of people dont really notice as they buy the item they are use to and dont look at the price and surprises me that they dont stock up when its on special.

    Basically they are squeezing the most profit margin they think they can get out of a product at that location.

    A item may just be 5 or 10 cents dearer but if they optimise every product in the store based on their nearby competition it maximises profits.

    Its a balancing act of max profit margin and max turnover.

    Then suck you in to go in and buy a good special or two and while your in there you grab a few full price items on impulse. When i ran a bottleshop a couple decades ago i did the same thing and their Woolworths liquor manager seemed to be around checking our prices every couple weeks.

    They even asked me to come work for them but only as 2 in charge and only slightly better money. I think to be honest they were not after me but more to disrupt a competing businesses management. So better the devil you know.

    Every one is replaceable but the transition to new management could disrupt a business.

  • bamzero on 27/12/2023 - 13:00

    Surprised me to see even McDonald's does this. Change location in the app between 3 closest stores and you'll get 3 different prices. Not even a blanket higher or lower, some items will be higher, some lower at any particular one.

  • ColtNoir on 27/12/2023 - 21:45

    I've been in this situation for another store where they wouldn't match their online, so I did a click n collect (1 hour guarantee). This store now matches online whenever I ask.

  • Look43Bs on 28/12/2023 - 17:48
    +1

    My local DM also price matchs other merchants advertised prices …

  • cordsplace on 28/12/2023 - 17:49
    +1

    I have a great First Choice Liquor close to me in Perth. I look for the best prices for the product I want, often JB 1.15l Bourbon, show it to the checkout and they always match.They are also generally very competitive in price.

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