Abercrombie & Fitch +

Abercrombie & Fitch (A&F) is an American retailer that focuses on upscale casual wear for people aged 21 to 24; its headquarters are in New Albany, Ohio. The company operates 1,049 stores across all three brands. The company operates two other offshoot brands: Abercrombie Kids & Hollister Co.Once known for its sexualised ad campaigns, the company has toned down its imagery and no longer displays nearly nude models in their advertisements. According to then-chairman Arthur Martinez, these changes provide the hopes that the audience will see the company is evolving along with its consumers, and boost sales. Abercrombie and Fitch is now targeting an older consumer, from ages 21 to 24.Abercrombie & Fitch is notable for using "brand representatives" (previously called "models") for store customer service. Its main competitors are Aéropostale and American Eagle Outfitters. Its younger subsidiary, Abercrombie Kids, competes with Aéropostale's P.S., and American Eagle Outfitters's 77kids.