Haier Group ( simplified Chinese : 海尔 ; traditional Chinese : 海爾 ; pinyin : Hǎi'ěr ) is a Chinese multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong, People's Republic of China. Its products include air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions. In 2011 the Haier brand had the world's largest market share in white goods, with 7.8 per cent.
