Onitsuka Tiger +
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The founder of the now well-known shoes and apparel brand ASICS had already led an adventurous life, when in 1949, at the age of 31, he entered a new phase in his life. After years in the military and having worked for a company who bought and sold beer on the black market, Onitsuka decided that sports could play an important role in rebuilding the self-esteem of the youngsters in Japan. He learned how to manufacture shoes and founded Onitsuka Co Ltd. It was the start of a company that would develop into one of the five largest brands in the world market of sports shoes. You know the shoes, now get the bags!
