Unlimited Cinema Card - What Australia Needs

Lshortarmsdeeppockets on 28/11/2013 - 17:45

Imagine paying $30 p/m and getting access to UNLIMITED movies at your local cinema.

This is the reality in Europe. International cinema chain Cineworld offers a flat payment per month, and as many movies as you can free up time to watch. Far from harming their business, the deal has propelled them to being one of the largest cinema chains in Europe, and has resulted in significant growth, and very happy customers.

http://www.cineworld.co.uk/unlimited

I'm left wondering: why are Australians being left out from such amazing deals? Are Australian cinema chains comfortable with the fact that they offer significantly lower value than other cinema chains in the world?

So I've sent a number of emails to Event Cinemas suggesting a offering similar scheme…with no response or reply. Very disappointing.

Has anyone else attempted to discuss this with an Australian cinema chain? Have you gotten a response? And if so, what were there reasons behind refusing to offer a competitive deal such as this?

Does anyone have any ideas about how we can push for Australian chains to take the benefits of offering a deal like this seriously?

Poll Options

  • 22
    Unlimited cinema cards are a GREAT idea!
  • 1
    Unlimited cinema cards are a TERRIBLE idea!
Entertainment

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Comments

  • unicorn888 on 28/11/2013 - 17:53

    Yeah,
    Why the price of a movie ticket in OZ almost double compare in US?. They are only USD 8.38.
    It cost me AUD 17.50 at Event Cinema Brisbane
    http://www.usatoday.com/story/life/movies/2013/07/23/movie-t…

    • Third_Gear on 29/11/2013 - 08:31
      +3

      Yeah and our min wage almost triple.

      A movie ticket in asia is about $4. We should pay the same price as them also?

      Put away your exchange rate calculators and if you like USA pricing so much you may want to consider moving. Good bye health care… So long 4 weeks annual leave. Bye bye high wages.

      Have a Google of american working class poor and educate yourself on how lucky you are to live here. Im an Ex Canadian who would never move back to north america and one who spent a long time barely surviving on min wage.

      • che_97 on 04/12/2013 - 16:13

        You make a good point. but the 'unlimited' cinema ticket could also be priced accordingly. perhaps $30 wouldn't work here but i certainly think they could make a price point where they frequent movie goers are happy and the cinema also makes money off people not using the ticket enough. Also a lot of cinemas do not fill the sessions to capacity. dead money, this would help with that. perhaps you could earn points by watching movies at unpopular times.

  • josh92 on 28/11/2013 - 17:54

    With tickets $8.50 all the time at local cinema. (Harbour Town - Reading Cinemas)
    TO be worth it are you going to go 3+ movies each and every month. If they are out yea maybe, but there just aren't that many quality movies to suit everyone. even 2 movies a month every month is pushing it.

  • the4thzodiac on 28/11/2013 - 18:06

    I think Hoyts is investigating this option. They had a survey on last month to gauge interest levels. Survey was sent via email.

  • Cptn America on 28/11/2013 - 19:23
    +2

    I've just bought $2 sims from optus and telstra so I can get $10 tickets at both hoyts and village/event :P

  • sparkles on 28/11/2013 - 21:52
    +1

    If you lived super close to a cinema this would be awesome, you could just wander down to the movies instead of switching on the TV. I imagine they are making their money on drinks and snacks?

    • djones145 on 29/11/2013 - 13:31

      yeah, they bank on you getting snacks (where profits are extremely high)
      also they get the cash out of you at the start and hope u dont see any movies
      also there are periods where movies are terrible
      prolly heaps of conditions on when you cant watch (maybe the first week of a movie release)

      however if ya close it would be ok (pop over every friday night say)

  • snook on 29/11/2013 - 15:59

    I would rather Foxtel did a deal just to have World Movies per month only, rather than pay for all that other crap you don't need ever in an entire lifetime! (no, I don't have cable)

    I will never, ever, pay to go to a commercial, mainstream movie. The last movie i saw was the 2nd Matrix. It was so bad I swore never to go back and I haven't been.

    I don't understand the desperation to see these movies. The best bits are inevitably only contained in the trailers! More often than not, they are a disappointment with funds you could have used for a nice feed. Hollywood is full of megalomaniacs I refuse to support with my hard earned cash!

    They are out and about in 6 months for free anyway, and then it doesn't matter how bad they are cos I've already eaten for free many times over.

  • IVI on 05/12/2013 - 03:57

    We already HAVE such a card… for politicians, et al., lucky enough to live commuting distance from ANU, in the ACT.

    Look up the features of membership in ANU's Film Group.

    When I was a member, you could bring your own kids & a friend (and maybe some of the friend's kids)… ALL on -one- membership card.

    Of course, seats weren't soft, as in most cinemas they'd be.

    ANU Film Group manages to pull this off because the national film archive is nearby..

    Of course, it's -said- to be "too costly" to ship films around the country, ie, so that others, -elsewhere- could enjoy similar film viewing cost-effectiveness.

    So, outside Canberra, I guess it's up to small groups of friends to find & share the viewing of films, eg, in each others' homes, maybe sharing food.. like folks used to share access to (then) very costly early TV's.

    Hey, it could be good for developing community feelings, off the sports field. ;-)

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