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Cheapest price I've seen it yet.
Also if you already have PC version you get an extra 30-days gaming time by buying PS3 version which makes it very cheap to end up with PS3 version too for a bit of couch gaming.
Note that PS4 version is coming out soon so not worth it if you have or plan to get a PS4.
PS3 accounts can upgrade to PS4 for free but once you do you lose the PS3 support - thanks to Insidious
If you have a 10% discount code it negates postage cost (99 pence).
That dropped fast.