It is from their latest promotion. 1GB Kingston SD Card for $9.95 + $4.95 delivery. So all up under $15 delivered. At 5MB/sec read, 1.5MB/sec write it is probably not going to handle your latest high def video cam, but great for your P&S camera or PDA.
i bought a kingston similar SD card (1 gb and a 2gb) for my nikon L11 camera, it is too slow for the camera start up/shootings that i got to buy high speed SD cards.