Win a 1 x 5 - 1Direction VIP Experience for 4 + Tickets - Woolworths & Cadbury: $12,536

Major Prize
Depending on point of departure (see Major Prize Restrictions for details), flights, transfers and accommodation for the winner and three (3) companions to Melbourne (Victoria) valued at up to $1,500 per person;

VIP party before concert for the winner and three (3) companions valued at $359 per person;

VIP A-Reserve concert tickets for the winner and three (3) companions valued at $300 per ticket;

Backstage access for the winner and three (3) companions valued at $800 per person; and

One (1) 1D microphone and one (1) 1D t-shirt valued at $700

Instant Win
A-Reserve concert ticket for the winner and one (1) companion valued at $200 per ticket to see 1D in concert in the winner’s nearest capital city as determined by postcode of residence.

To enter, entrants must, during the Promotion Period:
1. Purchase any three (3) or more of the Participating Products in one transaction from a Participating Store (Qualifying Purchase).
2. Retain the product packaging, and store receipt from their Qualifying Purchase (Proof of Purchase); and enter via one of the following
a) send an SMS from their mobile phone to 1991 4242 (SMS cost is $0.55c inc GST) including their full name, postcode of residence and the last 4 digits of the three (3) product barcodes in one message in the following format:
FIRSTNAME[SPACE]LASTNAME[SPACE]POSTCODE[SPACE]
LASTFOURDIGITSOFFIRSTBARCODE[SPACE] LASTFOURDIGITSOFSECONDBARCODE[SPACE] LASTFOURDIGITSOFTHIRDBARCODE
[Example of correct entry: John Smith 3000 8296 8245 6397].
Computer generated entries will not be accepted. SMS Service Provider: Oxygen Interactive Marketing SMS Helpline: 1300 737 728;
OR
b) WEB: visit www.cadbury1DVIP.com.au, follow the links and complete the online entry form including entering their full name, phone number, email, postcode of residence, receipt number and last 4 digits of the barcodes from their Qualifying Purchase.