These watches apparently sell for $79.95 according to their website. There doesn't appear to be a brand name so I cannot confirm this but for $9.95 it might be a good starter watch for people wanting to get into shape.
Comes in 3 different colours - black, red and purple.
Some information from the website;
Ideal for monitoring your pulse rate and your calories. The current time and date display, store your date of birth, weight, gender which will be used to calculate calories when in the calories mode
Suitable for outdoor activities, gym exercises, physical training, keep fit, fat burning exercises etc! Exercise mode, calculate heart rate and calories burned for exercise
Continuous Heart Rate Reading - indication of instant heart rate changing. Normal time mode, display current time and calendar
Chronograph stop watch. Pulse mode, for determining heart rate at any time
Cool design to match your clothes
Waterproof Class 4
dont bother you need to put your finger on the sensor for these things to work