This is something that has been annoying me for a while and after TA's post about the gaytime and my recent trip through Coles i wanted to see peoples opinions.
When a new and completely unknown products hits the shelves it would be my assumption that they want to get as many people as possible to try it, to get the word out so others will try it to.
But it seems as if they're shooting themselves in the foot as everything new seems to be getting smaller and smaller, yet more and more expensive than the others.
The few examples off the top of my head; I've seen a couple of different varieties of ice cream that are about 400ml or so yet prices at over $10.
If I've never heard of you, why would i spend so much money to try it when I could get something like Ben&Jerrys (which I know is too expensive but at least I know its delicious) for the same price?
The gaytime ice cream, $8 or so dollars for 1.25L when it came out? We know its going to taste very similar to the bars, so why price it so high?
Today at coles they had this new chocolate that i'd never seen before but it was 108g, $4. While right next to it Cadbury have their normal blocks on special for $4.
Now I'm no marketing specialist but surely you'd want your introductory price to be cheap so that people will actually want to give it a try?
How can you think pricing your unknown product are far higher prices than the worlds leading companies will work?
Is there any method to this?
While I'm at it I'll poll it too.
I'll wait till it goes on sale to try it .