Dick Smith Store Not Price Matching with Dick Smith Online?

Checked DSE online to see if they had an electrical adapter I was after. Checked the store stock online and confirmed my local store had it in stock. Online price was $13.25. Went to the DSE store and the exact same item costs $34.98. I tell the sales assistant about the online price and he said they cannot match the DSE online prices?!? He said if I wanted it for $13.25 I should have picked Click and Collect!
Anyone heard of this before? How can a physical store not price match its online store?!

Related Stores

Dick Smith / Kogan
Dick Smith / Kogan

Comments

  • +1 vote

    Yes, the Dick smith sales assistant at Broadway and Bondi told me with such arrogance that they don't price match their online store.

  • +1 vote

    from what ive heard theres no 'overhead' costs for the online store which is why they can afford to sell items at a cheaper price. probably a upper management decision so can't blame the store sales assistant.

    pretty silly logic i reckon! prices online should also reflect in store.

  •  

    What crap. I was told by DSE (Eastland Store) that they honour the online price, as long as the item is available for CC at that store..
    And they wonder why their share price is so low!

  • +2 votes

    Looked at a laptop on Saturday. Online store and Ebay were both $699. Went to buy it on Monday, website was $699, ebay was $888. Today, once the 20% ebay sale was over, ebay is back to $699. But since they have a sale on their web store, the laptop has disappeared. Dodgy as!

  • +2 votes

    No wonder they are going broke.

  •  

    DSE online is an independent business, just like all or most B&M stores are franchises.
    The online store would have a much higher volume of sales and a lot lower overhead thus cheaper prices.

  •  

    Personally I really dislike my local DSE store. Very often you walk in, either watch a manager argues with customer in order to reject a refund/exchange, or salespeople tries to talk the "not so tech savvy" older customers into buying outdated technology at inflated price. Sad!!!

  •  

    Anyone heard of this before? How can a physical store not price match its online store?!

    Quite a few stores have had online only promotions.

  •  

    afaik (or i guess i know) , 1 salesrep in a physical store once told me that, brick and mortal stores they are all franchisee, while the DSE online is the franchiser, in which DSE as the franchiser promised those franchisee that DSE online is just a kind of "promo" or ongoing "marketing" campaign that the franchiser will be doing, to draw more crowd into those physical brick and mortal stores (franchisee)..and then for every suitable product involved customers choosen to C&C, franchisee has to remember to offer the C&C customer extended warranty option., which is the way for them to make some extra money for the franchisee. and everything that we pick up via C&C, from any store that we've selected, the franchiser will be giving back the product in credit note/cost price as when the franchisee ordered it.. a.k.a no money made from that particular item picked up by the online buyer. "I'VE ALREADY GET PEOPLE WALK INTO YOUR STORE, NOW GET YOUR FAT ARSE MOVING AND TRY TO SELL THEM EXTENDED WARRANTY IF YOU WANT SOME MORE MONEY" <== said the franchiser..

    then we both laughed..

    back to OP, i think those franchisee already fade-up with the franchiser drawing customer(s) into their store,for a stop that's lesser than 5mins, just to pick the stuff purchased online, while the store feeling that they have to work extra without paying??

  •  

    Dse are known to put up prices before sales, dog act really.

  •  

    i purchased a new leather cover for my kindle (2011~ model or thereabouts) a few weeks ago from DSE online during one of their 'super sales'.

    chose click and collect from my local store and paid via paypal. after a few days of hearing nothing about my order i thought to check their website to see if stock levels had changed at my local store and indeed they had. the item i purchased a few days earlier was now out of stock. interesting, so i decided to just wait a bit longer assuming they'd get more stock in. mind you, this is a cover for a 2011 kindle (you'd think DSE would be glad to get rid of old stock).. a few days later (5 after my original purchase date) the store now shows up having stock and i eagerly await an email telling me my item is ready for pick up.

    nope.

    within 24 hours i get a refund from paypal with no reason as to why my money was refunded.

    i wonder why they're going out of business.

  •  

    Happend to me as well. I wanted a logitech + mobile magnet for my car (excellent product btw) and they said they don't price match.. It was at the chadstone store.. I told the guy I was sure it was ok to price match and he said ok I will do it hehe. It was like some mind meld thing 😂

  • +1 vote

    Same with me.. I only wanted a lithium button battery.. which sold online for $4.95. They tried to charge me $15 at the store. I showed them the online price and they say "we cant price match that.. but I'll do you a special on it for $9.95". "I'm here already.. why cant I get it for that price?" Its ridiculous. I turned down the offer of course.. but rocked back there a day later to get it for that price. Really nasty retail tactics here.

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