Third-Party
I received an email invitation from Cash Rewards to do a short survey and in return I got an entry into a competition. There are a couple of hundred prizes. I'm fairly new to Cash Rewards and I was wondering if this was a regular promotion. I was also wondering what other members thought of the invitation email and the survey.
The subject line read "You're in the top few percent". There was no explanation of what they meant by this in the body of the email. It was a pleasant email but it could be interpreted as over the top. "You are one of our favourite members". I'm sure this email got sent to thousands of members. I know the current marketing trend is to make members feel important but this sounds so nice that I can't believe it is really true. I don't expect an organisation like Cash Rewards to have "favourite members". I'd expect Cash Rewards to treat all members fairly and equally.
It is possible the survey was sent to members who have purchased through the site in the last 30 days.
Cash Rewards didn't have to try that hard to get me to do the survey. I like online surveys, both the "guaranteed payment" and the "you might win a prize" type. I'm guessing that other Cash Rewards members wouldn't need much incentive to do the survey given that we are all looking for ways to help Cash Rewards improve their service. This might help us get more rewards.
The survey itself was fairly quick and easy. Most of the questions were multiple choice, but there were two questions where I was able to say what I liked and didn't like about the service.
Did anyone else receive the survey? What did you think of the wording of the email? What did you think of the survey?
Yes, I did it for the iPad…