Ads in OzB Reflecting My Browsing History

Bill48 on 10/06/2016 - 13:04

I clicked on an item in my OzB Newsletter email. The web page posts were surrounded, top, right and bottom, with ads for a company whose website I visited yesterday.
When I logged in to OzB, they disappeared.
But, why, what is the process that these particular ads show?

Site Discussion

Comments

  • scotty on 10/06/2016 - 13:10
    +5

    The title of the post should probably be

    Ads in (most ads-supported websites) Reflecting My Browsing History

    See Behavioral retargeting for more information — this seems to be pushed by most advertising networks. To resolve this, you can either

    • Opt out retargeting from your Google account or by clicking on the (i) icon at the top-right of a banner ads.
    • Opt out advertising all together on OzBargain by going to your settings page and change the preference
    • Opt out advertising by using an adblocker plugin, app or proxy.
  • Davo1111 on 10/06/2016 - 13:40
    +4

    Makes sense for ads to reflect users potential interest (based on their history). Kogan built his entire company around that.

  • Hellfire on 10/06/2016 - 16:03
    +1

    It is called Retargeting.

    Some links:

    https://retargeter.com/what-is-retargeting-and-how-does-it-w…
    https://www.adroll.com/en-AU/getting-started/retargeting

    Excellent ROI so very popular for advertisers.

  • chumlee on 10/06/2016 - 16:06
    +2

    Non good when you Google poon and then your partner wants to use the iPad.

    • nocure on 10/06/2016 - 16:58
      +1

      I know it's a typo but after googling the word "poon" surprisingly it still works.😀

  • chumlee on 10/06/2016 - 17:18
    +2

    Sweet I will Google poon in future so I can have a good excuse

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