Is This False Advertising?

I'm not trying to be 'that guy' but more just curious, I've never seen this style of advertisement before and was curious if it's false advertising.
Anyway this website have got BOGOF on a lot of products, but with different prices depending on if you get the second item or not.

EG- 1 pair of shoes is $101.99, or the BOGOF price is $169.99.
Would you not be able to buy the one pair at $101.99 and since it's part of the buy one get one free, get the second pair for free?
It seems as good as advertising something as ' buy one for the price of two, and get one free'

Here is the website;
http://paulswarehouse.com.au/buyonegetonefree.html

Thoughts?

Related Stores

paulswarehouseusaoutlet.com.au
paulswarehouseusaoutlet.com.au

Comments

  • confusing but …
    if you read their terms and conditions they basically say if the normal price is $169.99 but if you want to buy just 1 pair we can give you a discount of 30% or 40% ( $101.99 single price )
    http://paulswarehouse.com.au/how_bogof_works

    • I didn't get to their T&C and figured it's a pretty clearly marked advertisement, was just more whether it may have been perceived as misleading to some or if that's not at all allowed for whatever.
      Just seems a rather strange way to go about it.
      Cheers

  • Yeah they're stupid.

    That must be "Paul's price". They're so obsessed with yelling BOGOF for so many years they couldn't eliminate the slogan. https://www.youtube.com/watch?v=5rN901lDEys

    • +1

      Usually if a business seems obsessed with yelling a message/placing 6 foot banners with message you can be assured that the business is not in fact whatever they're yelling eg Chemist Warehouse "lowest prices" etc

      • +1

        Bunnings……

  • i dont particularly agree with their marketing strategy, but they're a big company and have been doing it for years. The ACCC has yet shut them down, so on that basis, i suspect it's legal.

  • LOL i was a little confused by what you were saying. essentially: Rather than Buy One and Get One Free, you're saying they should be using the term: 2 pairs for $x. i would agree, however, rather than false advertising per say, i'd say it has the potential to confuse.

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