Mobile sim card company amaysim has turned its attention to disrupting the big players in the retail energy market by buying Click Energy, an online pure-play energy seller, for $120 million.
Read more at https://www.businessinsider.com.au/mobile-telco-amaysim-is-n…
In the table in the middle of the article — "cross sell opportunity". Topping up prepaid phone credit, and a popup asking "do you want an extra megajoules with that?"
We'll see how they are going to "disrupt" the energy market.