The Untold History of EA's Long (and Rich) Pay-2-Win Love Affair

I wanted to share an exceptional video I watched last night discussing the origin of the 'Lootbox'. In particular EA's implementation of them & the man pulling the strings behind the scene. It was written, edited & produced by Youtuber 'Skill Up'. The recent controversy surrounding loot boxes has been brewing for years. It only took the perhaps the biggest intellectual property to bring exposure to it. I'm of course talking about Star Wars Battlefront 2. We have a big gaming community here on ozbargain. I urge you to take 20 minutes or so to sit back & watch this.

https://youtu.be/PTLFNlu2N_M

How do you feel about Lootboxes? Is it okay if they are just cosmetic? What about those with children who play video games, is this a concern? I'm so passionate & curious about this.

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Comments

  • +3

    Rough summary of my views:

    1. Cosmetic is fine.

    2. Game-play affecting is not fine.

    3. Actual game features in a paid-for game is absolutely not fine.

    4. If it's free-to-play, eh - go nuts.


    As a slight not-quite tangent: I don't agree with the fuss over gambling, whether pokies or lootboxes or otherwise. You want to combat that, the govt should create more PSAs and encourage greater financial literacy. No one is being forced at the end of a gun to gamble - either people are individuals who can make their own decisions or they can't. And if they can't the concept of democracy dies. You can't have it both ways.

    • -2

      … wut?

    • . No one is being forced at the end of a gun to gamble - either people are individuals who can make their own decisions or they can't. And if they can't the concept of democracy dies. You can't have it both ways.

      I'm quite torn on this actually. I agree in principle, but it becomes tricky in practice. We've banned junk food advertising during children's TV shows because there is evidence that it can encourage poor dietary habits throughout later life. Should we therefore ban gambling in children's video games as it is highly likely it can encourage reckless/compulsive gambling habits throughout later life? I'm all for individual liberty and people need to take personal responsibility, but as a society we've also identified vulnerable groups(particularly children but also others) that need to be protected from themselves to an extent.

      One serious problem is these policy decisions are never made logically - a couple of months ago online poker was made illegal in Australia, yet turn on the TV and you're bombarded with non-stop sports betting advertising. It doesn't take a genius to work out there is a lot more money lost on sports betting than online poker(which also has a significant element of skill), and a greater number of problematic gamblers losing amounts of money that negatively impacts their life compared to online poker. Sadly, corporations and governments base their decisions on what maximizes profits and not what is going to be good for society long-term.

    • The stronger arguments are from a national level. Not an individual level. E.g. if we regulate to restrict (but not ban) gambling , this will reduce aggregate national gambling losses by 20%.

      That seems like a good idea to me.

      Similar to plain packaging or alcohol advertising.

  • It all started when one Aussie had the brilliant idea to implement ultimate teams in FIFA. The rest is history.

    Personally, only cosmetics lootbox is OK. Anything else is not OK. Assuming this is a full priced game.

  • Or be like Bungie.. call them “engrams” instead of lootboxes and throttle people’s ability to earn “engrams” ingame. Then release an expansion and then lock out people and strip half the game from them and put that behind a paywall…

    The Division just got a massive free update. So that looks like it might get a looking over in the next few days…

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