The Good Guys Cash Back Varying % Means What?

LOakok on 27/04/2018 - 11:15
Last edited 27/04/2018 - 11:52 by 1 other user

Intrigued why GG cash back % range from 1.7% up to 3.2%, I assume this roughly equates to their profit margin?
I’ve noticed this on other Cash Back stores too. E.g. Dan Murphy’s have a 3.5% cash back on wine, versus 2% on spirits.
Opinions please re why a tiered cash back versus a flat rate?

Cashback on Cooking: 2.10 %
Cashback on Dishwashers: 1.80 %
Cashback on Fridges and Freezers: 2.30 %
Cashback on Health And Grooming: 2.30 %
Cashback on Heating and Cooling: 2.00 %
Cashback on Kitchenware: 3.20 %
Cashback on Laundry: 2.20 %
Cashback on Microwaves: 2.00 %
Cashback on Small Kitchen Appliances: 2.00 %
Cashback on Tech: 1.70 %
Cashback on TVs: 2.30 %
Cashback on Vacuums: 2.60 %
Cashback BBQs: 1.70 %

Related Stores

Cashrewards

Third-Party

• 

  dcep on 27/04/2018 - 11:40

  +2

  diff cat diff margins

• 

  Store Reptightarse @ Cashrewards on 28/04/2018 - 12:06

  +2

  Hi Oakok. In all honesty, I'm an advocate for single tiers across all merchants as it simplifies everything for members. The truth of the matter is however that some merchants choose to provide different rates across different products and/or categories for reasons they generally don't share with us. Some of the merchants with a tiered structure of rates are The Good Guys, Expedia, BWS, Dan Murphy's, Amaysim, Vodafone, STA, SurfStitch, Appliances Online, and so on. When onboarding new merchants, our preference is and always will be single tier, but unfortunately we're at the mercy of the stores. Thanks.