Was just checking out the PS Store on my new PS4 Pro (yes, ordered from Prime day deal posted on OzB) and discovered GTA V for download for $28.95, which is about 10 bucks cheaper than buying the physical disc through EB Games.
They also have GTA V: Premium Online edition, which includes original GTA 5 game plus Criminal Enterprises Starter pack going for $39.95
As the site says …
The Criminal Enterprise Starter Pack is the fastest way for new Grand Theft Auto Online players to jumpstart their criminal empires.
Get access to a huge range of the most exciting and popular content in GTA Online including properties, businesses, weapons, vehicles and more – all content valued at over GTA$10,000,000 if purchased separately.
In addition, you'll get GTA$1,000,000 in GTA Online to help launch your reign over Los Santos and Blaine County.
Considering, it costs an extra $11.25 to buy Bullshark Card Cash (which gives you 500K of in game money), then purchasing the GTA V: Premium online edition may appeal to some users here more than just buying the GTA V game outright.