OzBargain Roundtable - Flavoured Milk (Quick Survey)

OverburdenedWarrior on 04/09/2018 - 14:23

Hi guys,

I'm currently in my final year studying Advertising at Swinburne University, and this semester we've been tasked with working for a client who works within the FMCG (Fast Moving Consumer Goods) sector manufacturing flavoured milk. As part of our research, we're required to conduct an investigation into consumer habits regarding the consumption of flavoured milk within Australia.

I've put together a short survey on behalf of our student agency, Chalk & Cheese. I'm hoping to gather as many responses as possible and your participation will be greatly appreciated. For those unable to complete the survey, feel free to vote on your preferred brand via the poll.

Please note that all the information obtained in this research is used for academic purposes only and all your responses are completely anonymous.

Link: https://goo.gl/forms/OQZD70fwa8a2KHm32

Poll Options

  • 9
    Barista Brothers
  • 8
    Big M
  • 9
    Dare
  • 19
    Farmers Union
  • 5
    Ice Break
  • 31
    Oak
  • 18
    Other (please specify)
Food & Grocery Coffee Dare Farmers Union Flavoured Milk Iced Coffee Milk OAK

Comments

  • scrimshaw on 04/09/2018 - 14:35
    +3

    Nobody does lactose-free flavoured milk varieties, so the answer I'm going to go with None since I just make my own with re-used juice bottle + lactose free milk from WW / Aldi + a heaping tablespoon of hot chocolate or Moccona.

    or the new cold brew almond milk stuff that is now in WW, which I found pretty good.

    • Godric on 04/09/2018 - 14:52

      Moderator status of Ozb checks out

    • AlienC on 04/09/2018 - 15:14

      Oh so scrimshaw has a sensitive tummy to dairy.. interesting who would have known.

    • Hirolol on 05/09/2018 - 07:20

      coles has iced coffee vitasoy and they also sell Nippys which is UHT milk, so if you can handle it try that.
      the vitasoy is in the refrigerated area but the nippys is in the longlife milk in a pack of 4.
      i can handle ice cream and the nippys flavoured milk but not sure what you can handle.
      i think big M and all those other ones gives me upset stomach.

      that is a great tip though, i shouldnt probably just make my own to save money haha.

      • Seedy seed on 05/09/2018 - 07:48

        If you can handle white milk you could be sensitive to the bad bacteria that is often much much higher in flavored milk.

        • Hirolol on 05/09/2018 - 07:52

          i can handle UHT milk and soymilk
          not full cream milk.

        • Seedy seed on 05/09/2018 - 07:53

          @Hirolol:ahh ok then, i cant buy milks within 2-3 days of used by, longer is better though. I dont need a loose bowel rofl.

    • tonester on 09/09/2018 - 03:45

      Nobody does lactose-free flavoured milk varieties

      Pauls Zymil Chocolate or Strawberry :)

  • Godric on 04/09/2018 - 14:44

    Rokeby Farms

    • Godric on 04/09/2018 - 17:54

      Surely i'm not the only one, they're always sold out when they are on special for $3.

      Heres a refresher of what the drink i mean;
      https://cdn0.woolworths.media/content/wowproductimages/large…

      • HighAndDry on 05/09/2018 - 09:45

        I honestly have never seen that before. Maybe it's a local brand/label?

        • Godric on 05/09/2018 - 10:00

          Possibly, they are sold through out Vic though from the CBD to the country side in both Woolies & Coles, i'm not sure about other states.

          At one stage was sold by Aldi too but they discontinued it

        • AlienC on 06/09/2018 - 21:31

          same this seems maybe state or store specific

          Never seen one in Sydney all my life living here for past 30 in November years

  • altomic on 04/09/2018 - 14:54
    -1

    I don't drink bovine juice. woolworths have the Vitasoy 1ltr refrigerated choc soy milk that is regularly on sale for $2 which I enjoy.

    • [Deactivated] on 04/09/2018 - 15:19
      +4

      I don't drink soy, the screams of the murdered soy beans is too much for me

      • HighAndDry on 04/09/2018 - 15:41
        +2

        Beat me to it. It's basically crushed plant blood! What savages…

        • Ugly on 04/09/2018 - 16:29

          You crush them? I thought you just needed a very small stool and bucket?

      • [Deactivated] on 05/09/2018 - 20:34
        -1

        Yawn

    • navyskies on 04/09/2018 - 16:07

      I felt that.

    • Hirolol on 05/09/2018 - 07:21
      +1

      coles has iced coffee vitasoy if you were looking!

      • altomic on 10/09/2018 - 13:19

        thanks, I tried it yesterday. not bad at all. (though choc is still my favourite)

  • Illian on 04/09/2018 - 15:04
    +1

    Breaka.

  • myusername on 04/09/2018 - 15:08
    +3

    breaka choccy milk

    always thought the plastic in the bottles were of a 'superior quality'

    i've arrived at this conclusion well from 15 years or so of using them for homemade bongs

  • AlienC on 04/09/2018 - 15:12

    Used to love the old M (not sure if it is related to the Big M but I remember an M way in the way back).

    Now am an Oak boy since the competition is kind of either bland or not as creamy or sometimes even too expensive.

    Farmers Union and Ocean Road taste like watered down Breaka.

    Oh yeah Up N Go is ok too sometimes since I semi grew up on it in my household before.

  • railspider on 04/09/2018 - 15:16
    +3

    How is Nippy's not on your list? The best flavoured milk, hands down.

    • Clear on 04/09/2018 - 15:34

      Agreed! Honeycomb is the best. I'm really eager to try FruChocs.

  • rompastompa on 04/09/2018 - 15:23
    +1

    None.

    Hot coffee (milk, no sugar) in the mornings
    water / flavoured (no sugar) mineral water in the afternoons
    Water, beer or the occasional upngo / Strawberry Quik in the evening

    Too much sugar, too expensive, too many other alternatives.

    I guess I'm not your target audience ;)

    • [Deactivated] on 05/09/2018 - 20:34
      -1

      Thanks for commenting as to how not-relevant this question was to you.

      • rompastompa on 05/09/2018 - 20:38
        +1

        No problems!

        As part of our research, we're required to conduct an investigation into consumer habits

        My answer was 'semi-relevant' as the FMCG client may want to convert people like myself into their target audience. As OP is studying advertising, knowing how to adapt possible consumers to a product is a key factor.

        Eg. They may develop/create a marketing campaign that highlights:

        • cheaper
        • bulk buy (longer shelf life)
        • less sugar
        • greater health benefits (eg probiotics)

        Advertise as such, and they may convert me.

        Here's a product in the making: Turmilk (Turmeric + milk + probiotics). The turmeric (3.2% sugar) will give the milk sweetness, and has health benefits (good for alzheimers, anti-inflammatory, antioxidant, good for alzheimers). If anyone makes this, please hire me as a consultant :)

  • DarthAntz on 04/09/2018 - 15:33

    It takes only one bad experience with flavoured chocolate milk to turn you off all fast food milk products forever.

    I'll blend a banana in water with ice and coconut flakes, sometimes honey if i want anything that resembles a flavoured milk product.

    Adversity to all sugar drinks is my consumer group.

  • Aniseed Steed on 04/09/2018 - 15:51

    Michael Jackson = freshly brewed soy bean milk + grass jelly.

  • dylo on 04/09/2018 - 16:09

    I'm the lone Big M lover.

  • onetwothreefour on 04/09/2018 - 16:09

    Completed the survey but I don't drink it often, maybe once a year.

  • [Deactivated] on 04/09/2018 - 16:16

    I will do your little poll, but honey I get paid to do consumer surveys, and I don't like it when people start giving the (chocolate) milk away for free. Puts me out of business.

  • Quantumcat on 04/09/2018 - 16:33

    Oak is the best

  • em on 04/09/2018 - 16:36

    Kudos to vanilla malt and malt & honey people.

    Also I love that price consideration is highest. OP should consider sharing with wider fora.

    • em on 05/09/2018 - 09:29
      +1

      My fave is Just Natural malt and honey, and Nippy's chocolate or honeycomb.

  • Almost Banned on 04/09/2018 - 16:48

    Brownes Choc Chill is best.
    Oak would be second.

  • timthetoolman on 04/09/2018 - 18:27

    Interesting statistics, 52% of peoples were agex 65-74, and 40 something percent preferred lime as their flavour of choice.

    • akyeeeahdude on 04/09/2018 - 19:52
      +2

      You're reading the results wrong mate.
      The majority of the respondents are 25-34 and the preferred flavour is iced coffee.

      • timthetoolman on 04/09/2018 - 21:31

        That seems a bit more likely. Turns out being colour blind, and reading 9 colour pie charts don't mix

  • outlander on 04/09/2018 - 18:31

    Aldi brand, but lately the store has been running out of chocolate and its having a disproportional effect on my mood.

  • discountmonkey on 04/09/2018 - 19:26

    Paul's Iced Coffee.

  • Islund on 04/09/2018 - 19:27

    Pink Nesquick added to cow’s milk does it for me

  • askme69 on 04/09/2018 - 19:41

    OAK from the early eighties. They used buttermilk to make the flavouring. Today's stuff is not even comparable.

  • elgrande on 04/09/2018 - 20:56

    Done.

  • rba on 05/09/2018 - 07:35

    I’ve also completed the survey!

  • conza on 05/09/2018 - 09:59

    Farmers Union Iced Coffee, great stuff always a good buy. I like most of them on the list so was a hard choice.

  • bobwokeup on 05/09/2018 - 10:40

    None of the above. I stopped drinking these sorts of drinks years ago when I realised how unhealthy they are. I would even go as far as drinking instant coffee before these drinks!

  • gooddealmate on 05/09/2018 - 11:25

    I might be wrong but this could well be highly dependent on the region. I'm fairly sure on the Gold Coast, most people would drink Ice Break.

  • OverburdenedWarrior on 05/09/2018 - 11:42
    +1

    A huge thank you to everybody that's completed the survey and/or the poll so far! There's been some interesting results which will feed in to our research report in the coming days. I'll be starting to analyse the data tomorrow/Friday and will have some interesting stats to share.

  • mattyman on 05/09/2018 - 15:38

    Harvey Fresh. Best choc milk hands down.

  • Suspect420 on 10/09/2018 - 08:19

    Oak Thick Choc Mint FTW

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