Well this deal is not for everyone, however for those wanting to spoil their partners or spoil themselves, then this deal brings these shoes back down to when the dollar was 1 to 1 or better.
You can apply this to anything on this website. I was searching for a birthday present for my wife and on google came up with the vouchor code app15. it says to use the app but I was able to do it online.
So the $995, came down to 845.75. However with using cashrewards, that adds $42 approx.
Using the current (targeted) amex deal of spend $500 get $100 cash back, it will bring it down to around $704 (using code app15, cashrewards and amex cashback).
Obviously this deal is dependent on having an amex CC and cashrewards.