Toshiba 40CV700A @ $630

I won't post this as a deal since it seems like there's been a flurry of discussion on price matching not being a deal, so now it's a forum post.

I purchased a Toshiba 40" Full HD LCD from Jb HiFi yesterday. Initially found in DSE for $700 but DSE staff refused to move on price at all. It was on the shelf in JB for $745 though they instantly beat DSE with $680. Good Guys would also price match so they and JB fought the price downward seeking our business, but in the end JB won @ $630.

It's not the latest and greatest TV, I get that. However, here's why I bought it:

• I wanted a bigger TV for grandparents than their old CRT bought in 1972 and still working sort of (!) with fading colour and a maximum 8 channels.
• The remote control is REALLY simple. I initially was going to choose a Vivo TV for ~$550 but then I saw the remote control and the buttons are tiny (~2-3mm square) and poorly placed all over the remote. It looks like Vivo has designed one remote for all their TVs because it was filled with functions that the TV I was going to buy just did not have. In contrast, the Toshiba remote has big buttons for channels and volume (the first and second most important features) and a relatively simple 3-button process to change from TV to DVD player (the third most important function).
• It has a USB slot for pictures so they can have visitors with holiday/grandchild photos on USB sticks that show as large images through the TV. It does not view movies through the USB slot but they're not exactly masters of torrent either, so that's not a major problem.

I'd recommend this TV for anyone else who has a similar situation - grandparents who want a simple TV with a good brand name, 2 years warranty, simple remote control and have no need for additional hardware (eg: Xbox, PS3, etc). There are 4 HDMI slots if you want that extra stuff but for a simple situation, it's a great purchase in my view.

Edit: It's also quite energy efficient compared to other LCDs (369 kWh/yr compared to some up to 650 kWh/yr) which is important for older people who watch a lot of TV each day. Also, I bought an extended warranty for 2 years (giving 4 years in total) for $40 (negotiated down from $80) because I figured it was the best approach when buying for someone else. I didn't want the blame or hassle of solving a problem in 3.5 years time. :-)