I've been on the lookout for a way to minimalise my messy cable setup and had my eyes on this for a while but couldn't justify the big price tag. It's halved in price now albeit still an expensive luxury item but the many features and extras supplied by Native Union make it worth it.
You also get three charging cables included (choose from USB Type C, Lightning and Micro USB). Also a plus is the limited lifetime warranty that Native Union offer for their cables.
Here's a product video from Native Union
Here's a review from AppleInsider
The only downside is that it only comes in a Type G power plug which may explain why it's so cheap.