Yarra Valley Caviar

…. That famous home of the sturgeon: the river Yarra. Lol.

In looking at their website, it's actually salmon roe. Isn't there some kind of food labelling law that's being broken here!

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yarravalleycaviar.com.au
yarravalleycaviar.com.au

Comments

  • -2

    Cool story.

  • +1

    well, according to:-

    Merriam Webster : caviar is processed salted roe of large fish (such as sturgeon)
    Cambridge Dictionary : the eggs of various large fish, especially the sturgeon, eaten as food. Caviar is usually very expensive.
    Oxford Dictionary : The pickled roe of sturgeon or other large fish, eaten as a delicacy.

    • -2

      While I don't care too much, I have to side with OP here that in culinary terms, caviar is almost exclusively used to refer to sturgeon roe, and even if not incorrect, I'd say that Yarra Valley's use of it here is at least misleading to consumers.

      • +1

        Why should consumers think that they have that entitlement?

        • -2

          What? This isn't an entitlement - ACL has guidelines for misleading and deceptive conduct. This is borderline though, but could be construed as misleading.

        • i see what you did there

      • Not sure about in culinary terms, but most certainly in traditional definitions.

        Perhaps this is in the mix with all the other Australian items that are potentially mis-named, and currently in discussion with the EU:

        https://www.theage.com.au/politics/federal/prosecco-like-eu-…

      • As you mentioned "caviar is almost exclusively used to refer to sturgeon roe". While it may cover 99.99%, it won't be wrong to say that there's still the 0.01% so it is not wrong to refer salmon roe as caviar.

        • -1

          It doesn't actually have to be wrong to be misleading according to the ACL. But that's why it's borderline.

          • @HighAndDry: Why is it misleading? Caviar is roe of large fish which includes Salmon.

            It would only be misleading if the product label had a picture of Sturgeon and the word Caviar on it but the contents is Salmon roe.

            • @trex: Because

              caviar is almost exclusively used to refer to sturgeon roe

              Which might lead some consumers to believe that this is sturgeon roe.

  • +1

    Australia has very weak labelling laws so it's a non issue. Cheap Mekong delta catfish was labelled as Pacific Dory without being in the dory family. A lot of flathead has been imported cheap stick fish. Turns out a fair proportion of our honey is made from rice.

  • +5

    This is the most blatant case of false advertising since my suit against the film 'The Neverending Story'.

    • +4

      Does this sound like a man who had all he could eat???

      • I hear the shaved a gorilla.

  • Isn't there some kind of food labelling law that's being broken here!

    Yes, and if you don't call the cops, I will.

  • ROE is fresh , Caviar is salted and processed roe

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