Curious to know peoples thoughts about finding the right customer.
What do you look when looking to buy a service of some sort?
If someone was to cold call you how would they win your business? I personally dislike cold calls but obviously it must work otherwise people wouldn't bother doing it.
Would you respond to a marketing campaign for a service or even bother reading the email? I'm feeling the waters to see if kick starting a business of my own would be something to think about.
Depends on what you're selling. Tell us and we could be more helpful.
If you meet someone complaining about walking to car, you could add valet service for example. Or ask people what they want, etc.
Looking to kick start an IT company
Could you be more vague? Like depending on your product or service will determine who your customer is and the best way to lure them.
Sorry mate, planning to offer the following services: IT Strategy, Cyber-Security, Project Work, Cloud Services, IT Support.
The idea is to look for customers who are small 5-20 employees to begin with and start to build some capacity around this.
We will be a managed service provider offer a full range of options and will be dealing to business only, well ideally.
What sort services were you thinking to provide? Why would customers go with your service over reputed service providers who’ve been around for decades? How would you gain their trust and won’t disclose their PIIs?
Mentioned above. This is what I'm trying to work out how i can make myself different, hence my reason to get some feedback on what people feel works and what would make you want to use our IT services.
Don't worry about what your company will do. This industry moves so fast, it's really hard to tell.
You need a name that's cutting edge like CUTCO or Edgecom. Interslice. How about CompuGlobalHyperMeganet?
What really matters is your title… I think Vice President… No, wait - Junior Vice President!
With the lack of information provided, I would have hung up by now.
Speak for yourself, dude. All this build-up of suspense has got me hooked. I'm eagerly awaiting for the next episode of The VeryCheap Show.
Come up with a good idea and go from there. Make it as original and as useful as possible. Having said that however look at the success of mostly useless and divisive services like twitface. Instead of useful and productive you could go for narcissistic and futile? It's a funny old world ATM. Go figure, make heaps.
This is called marketing. I mean, the exact name of the answer to the question you are asking is called marketing.
There are lots of different approaches.
At the moment, your level of detail is equivalent to if you said, I need a software program. When asked what sort you replied, for a computer.
There are lots of resources devoted to marketing IT services small businesses on the Internet.
For reference, I strongly believe the hard bit about small business IT is not solving IT problems, but finding people to pay you adequately for that. So the marketing…
Otherwise it is like saying, I am thinking getting a computer program. I have a power socket as a starting point (there are some steps you are missing, in other words).
Make sure you find customers that have money to spend.
If someone cold calls me trying to sell something then I ensure I never buy anything from them and I lodge a complaint if possible (eg if I'm on the do not call register) and block the number.
If they send me unsolicited email then again I'll go out if may way to ensure I never buy anything from them and again report the spam to ACMA.
If I want to buy something I'll find you and judge your skills, experience and references to determine if you're the right one for the job.
Why don't you start with that and elaborate on that… What sort of business? Are you looking to promote other businesses, or promote your own?
There's so many SEO etc companies these days targeting FB/Social Media ads to the potential customer, it's a very saturated field.
Cold-calling doesn't work, but people would be surprised how much they get cold-advertised to by way of digital marketing