I can't say I'm that surprised to be honest. As the article mentions, when you have companies like Kmart and Target offering cheap high quality goods it's not surprising that the Reject Shop struggle to compete when they have a lot of cheap low quality goods.
I'll certainly miss the supply of Milka chocolate and cheap Dr Pepper though.
the only time I bought something from TRJ was the DOVE soap bar. 1 dollar each lol.
Low $AUD and fall in discretionary spending.
Reject shop is good for birthday cards but not much else
If you want to be successful in the business don't put words like reject as your store name.
Geesus. Someone was over creative borderline crazy when naming the shop
Yes it's Not Quite Right.
I don't think their name really hindered them when they went from one store to 300+, trading at over 800million a year.
indeed, 30 years, 300 plus stores if that's a failure please sign me up at the start
WA has a similar store called Red Dot as another competitor.
Reject Shop is squeezed by KMart from one side and Daiso on the other. Daiso is a cheapo store but it doesn't feel like it. The products stocked there have a decent quality to them.
I'm getting tired of the 'consumer confidence' excuse. Your product is simply out of date, poor quality, and the competition passed you by. Reject Shop is stuck with a business model that worked fine in the 1990s but hasn't move on since then. The last time I purchased something from RS the cashier asked me to score her performance out of 10 on the EFTPOS machine. It's embarrassing to be honest.