Hisense LED TV Contrast and Gamma

I am interested in Hisense R8 (65, 75') inch tvs.
However, after I visited JB-Hifi and Bing Lee, I found Hisense TV is not as colorful as other tvs.
Not only the demo videos, as well as live TV shows.
It feels either the contrast is too low or the gamma is too high.

I am not sure it is a well known problem, or it just a settings issue.

For any Hisense owner, would you like to share some of your thoughts?

Thank you.

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